Enhancing Business Success Through Effective Branding

How Enhancing Business Success Through Effective Branding is Possible In today’s fiercely competitive market, establishing a strong brand image is…

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Maximising Business Impact: Mastering the Fusion of Branding and Marketing

  In today’s cutthroat business arena, establishing a strong brand identity and implementing effective marketing strategies are paramount for success….

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Branding in the Retail Industry: A Comprehensive Guide

Connections are everything in branding. Branding for retail involves creating a unique identity to stand out, build trust, and foster…

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How to Decide on a Branding Strategy

You can’t do anything without prepping first. When you’re starting out, or in desperate need of a redesign, it can…

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What Are The Different Types of Branding?

It isn’t always obvious. When we think of the different types of branding, our minds may lean towards the tactics,…

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Creating an Emotional Connection Through Branding

Forming an emotional connection through branding isn’t just about looking the part, it’s also about what you do. People respect…

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The Role of Branding in B2B Industries

Branding in B2B is all about building trust, flexing your muscles and proving why you’re the best at what you…

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The Psychology Behind Effective Branding

There’s nothing mind controlling about it. The psychology behind branding explores how consumers perceive and connect with brands. Visuals, emotions,…

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The Importance of Local Branding Strategies

Start small and work your way up. If you’re looking to market at the people around you, you’ll need some…

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The Role of Data in Shaping Brand Strategy

Why data, why now? We have technologically developed a world where we are capable of using data in shaping brand…

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The Influence of Packaging Design on Branding

What makes people pick you up off the shelf? The influence of packaging design on branding and on our every purchase…

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The Role of Branding in Customer Retention

Everything about your brand should be approachable. People don’t always realise that branding in customer retention is as big a…

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Influencer Marketing: Elevating Brand Image in the Digital Age

It’s the new form of advertisement that’s not overwhelming. Influencer marketing is the subtle and relatable way to go about…

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Importance of Customer Experience in Branding

It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding….

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Understanding Brand Equity and Its Importance

It’s all well and good thinking your brand is the best. But by understanding brand equity, you could discover that…

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Building Brand Loyalty: Strategies for Success

Building Brand Loyalty: Strategies for Success Brand Loyalty should be relatively straightforward to define, but depending on who you are…

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Branding for Small Businesses: A Practical Guide

When discussing branding, most people’s first thoughts turn to Coca-Cola, Nike, Gucci and the other heavy hitters. We believe that…

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How to conduct a successful brand audit

A comprehensive brand audit is one of the most effective ways to ensure your brand maintains its edge. A brand…

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5 branding podcasts to subscribe to today

We already eat, sleep and breathe branding, but it turns out that we could be listening to it as well….

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Brand names and how to choose them

Have you ever had to choose a name for a pet? How about a child? It’s an absolute minefield. You…

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The role of rituals in brand positioning

Rituals are a powerful tool in the world of branding and marketing. They can shape a brand’s identity, establish your…

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The Definitive Branding Glossary for Marketers

A branding glossary is a comprehensive reference guide that provides definitions and explanations of key branding concepts. Why not bookmark…

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5 branding blogs that every marketer should have bookmarked in 2023

Branding Blogs Staying updated with the latest trends, strategies, and insights is a huge part of working in branding. Whether…

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Creating an emotional connection through branding

What is emotional branding? Emotional branding is a marketing strategy that creates a solid emotional connection between a brand and…

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The role of brand ambassadors in branding strategy

What is a brand ambassador? A brand ambassador is an individual, usually a well-known figure, celebrity, influencer, or expert in…

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Branding for sustainability: why it matters

Sustainability in branding involves a profound commitment to aligning business practices with a purpose-driven, environmentally and socially responsible mission. According…

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A marketer’s guide to reputation management

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin…

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Essential elements for building a successful brand identity

Crafting your brand identity depends very much on who you are, what you do and the customer you are trying…

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The Art of Brand Storytelling

Once upon a time… wise marketing and branding gurus recognised that people don’t just buy products or services; they buy…

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The importance of brand differentiation

Imagine walking into a supermarket, with your stomach growling and your eyes focused on a delicious breakfast treat. You’re standing…

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A guide to brand archetypes

Brand archetypes are based upon Carl Jung’s theory of archetypes, universal symbols and themes that exist in the collective human…

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Brand consistency and why it matters to your business

What is brand consistency? Brand consistency refers to the practice of maintaining uniformity and coherence in the way a brand…

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Branding trends to watch in 2024

Great design is truly timeless but the latest trends provide us with inspiration and a fresh approach to the way…

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How personal branding can influence your business

What is personal branding? Personal branding refers to the intentional and strategic process of establishing and promoting your unique identity…

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Exploring the role of AR and VR in design

Augmented Reality (AR) and Virtual Reality (VR) technologies have evolved at a rapid pace in recent years, transforming the landscape…

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Creating an Authentic Brand Story: A Guide with Examples

Storytelling is the art of creating a narrative that captures the attention of consumers and increases brand loyalty. In today’s…

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Brand Colour Accessibility Guidelines: Considerations for Ensuring Inclusivity

Brands That Speak to Everyone Brands should be universal in their appeal to customers, irrelevant of cultural differences or physical…

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Branding for Start-ups: A Step-by-Step Guide

Plan for Success When starting any form of venture, whether it’s a brand-new start-up business being built from scratch or…

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Exploring the Impact of Social Media on Branding

What are they? Any attempt at investigating the impact of social media on branding should start with defining what we…

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How to Effectively Rebrand: A pathway to renewed success

Why Rebrand? Rebranding is a strategic move for companies aiming to revitalise their image, stay relevant, and connect with evolving…

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Creating a Brand Voice: Strategies for Success

What is a brand voice? A brand voice is the personality and style of communication that a brand uses to…

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Understanding Brand Transparency and Its Impact

Let’s make it clear In the ever-evolving landscape of marketing, brand transparency has taken centre stage. It has become pivotal…

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The Impact of Branding on SEO

When we talk about online exposure, branding isn’t always part of the conversation. But it should be! Branding plays a…

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How to Create a Brand Style Guide

So, what is a brand style guide? A brand style guide is an invaluable document that outlines the visual and…

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Why brand positioning matters

Get Into the Best Position Brand positioning plays a significant role in shaping how consumers perceive and differentiate a brand…

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The Power of Brand Personality

What is brand personality? Brand personality refers to the set of human characteristics, qualities, and traits attributed to a brand…

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The Role of Ethics in Branding

In today’s increasingly conscious consumer landscape, ethical considerations have become a vital aspect of successful brand building. As customers become…

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A guide to branding for nonprofit organisations

Branding for nonprofit organisations involves creating a unique identity and perception in the minds of stakeholders and the public. It…

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What you say is equally as important as what you look like

More Than Skin Deep Branding is about far more than making something look good. Although we’re very talented at creating…

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10 reasons why you need to do a trademark check before you do anything else

1. A stitch in TIME saves nine… If you are going to all the effort of understanding the needs of…

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The difference between designing what you like and what you need

Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look…

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How AI will affect brands

AI can be used to improve customer service, automate tasks, and create personalized consumer experiences. In this blog post, we…

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What does brand recognition actually mean?

It is a measure of how well-known a brand is, as well as how memorable it is to the general public. Brand recognition is vital to building a brand and marketing: it relates to consumer trust, loyalties and sales.

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Does Hand-Drawn Typography Make Your Branding Better? 

Does Hand-Drawn Typography Make Your Branding Better? Hand-drawn typography is a form of typography where each letter or character is…

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Is one logo design better than another?

Annoyingly, there is no objective measure of “better” in logo design. We don’t have a metric for that, I’m afraid….

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The average cost of a branding project in the UK

The average cost of a branding project in the UK can vary widely based on the scope of the project…

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Why Ansoff’s Model should be part of your branding strategy

What is Ansoff’s Model? Sometimes referred to as Ansoff’s Matrix due to its layout, the Ansoff Model helps identify opportunities…

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Everyone always has a budget: why it’s important to set this out from the start

Why you don’t want to share your budget In any business deal, the idea of ‘showing your cards’ to the…

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Branding: Can you do it yourself?

As with any other relationship, what you get out of it depends on what you put in.

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What is the difference between Branding, Identity & Logo Design

As with any other relationship, what you get out of it depends on what you put in.

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Effective branding agencies are long-term partners, not one-night stands.

As with any other relationship, what you get out of it depends on what you put in.

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Should you choose a non-dictionary word for your brand name?

Naming your new company or product is a tricky business. It often feels like all the good names are taken,…

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How to write a Onliness or VMV statement

Useful statements? Vision, Mission, and Value statements have been around for a while and have their advocates and critics, creating…

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How to name a brand

“What’s in a name? That which we call a rose By any other name would smell as sweet.” William Shakespeare…

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Branding project charges and burgers

Branding is an art, but with an optional side of science, pricing a branding job is tricky (and we’ll get…

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10 Tips for Making a Good Brand Even Better

How do you build stronger brands? Brand building is a continuous task that sometimes feels like an unforgiving mission, but…

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Using a brand refresh to boost your business

A brand refresh is not a rebrand. A brand refresh aims to shape your brand’s identity, not change it entirely….

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Discovering your brand

Your first goal was to create a fantastic product – a new spice blend or a revolutionary piece of software…

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What does brand positioning mean?

Brand positioning As with most branding & marketing terms, there is quite a lot of different opinions on how Brand…

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Five examples of great illustration in branding projects.

In a sea of stock photography and generic corporate imagery, illustration stands out as a way to separate your brand and connect with customers.

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What is a stylescape and what are they used for?

Stylescapes can help explore any project’s visual direction. If you want to establish a solid and future-proof visual identity, style…

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Why top brands invest in brand strategy

It is all too easy to get this the wrong way around and think that successful brands can afford to invest in branding, when in fact, they are successful brands because they invested in branding.

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What is branding, and why is it important?

Branding can mean different things to different people, but we all know it’s essential: here’s why.

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How to commission a branding agency

How do you select the right design agency for your logo, visual identity or branding project?

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How to improve your branding

A strong brand makes a strong business. We have collated our Top Ten strategies for you to build a stronger brand and an even stronger business.

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How to grow your brand

Getting your brand to your target audience is key to generating more revenue and profits. Let’s look at the strategies…

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How to write a creative brief

Creative briefs are usually written in collaboration with an advertising agency, a design firm, or someone else working on the…

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How colour theory should be used for your branding

Coca-Cola, Cadburys, Apple, McDonald’s and Barclays: These are just a handful of the brands whose colour palettes form part of our…

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A history of branding – made clear

The History of branding is an incredible journey through civilisation itself, but if you want to delve deeper and get more than a timeline, read on.

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Four of the world’s bravest brands

It’s often the brave brands who go on to make a real impact in the world by making bold decisions…

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20 ways great branding can improve your business

Is it a logo, design, slogan, or name of your favourite company? Well, that’s all part of branding.

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What is the difference between logo design, branding and identity?

Logo design, branding and identity are often used interchangeably – what do they actually mean?

What are they?

Building a brand made easy

Brand building 101 is making sure you have a clear understanding of what you want to achieve and a plan…

Build your brand

Why brand consistency is important

Brand Consistency is key to success. Success isn’t guaranteed, but you can make it far more likely if you ensure…

Be consistent

Rebrand or promote what you’ve already got?

There are many reasons why you might want to consider rebranding your company; from simply updating your logo in line…

Rebranding?
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