What is the first thing you think about when you hear the word brand?

Is it your favourite company’s logo, design, slogan, or name? Well, that’s all part of branding – but it’s just one piece of the puzzle. Branding is an extremely important marketing strategy that involves creating and maintaining a successful image to influence potential customers and grow the business.

Apple logo brand design
Alibaba logo brand design
AMazon logo brand design
Coca Cola logo brand design

Logos form only part of the branding, but they are usually the most recognisable part of it.

A great brand helps you get noticed and stand out from the competition.

A great brand helps you get noticed and stand out from the competition.

You can have a lot of great products or services, but if people don’t know about your business, they won’t be able to buy from you. A strong brand will help get your name out there so that people know who you are and what you do. And when customers do come across your business, a well-designed memorable logo or slogan will make them think of only one thing: You!

A good brand makes consumers feel trust and confidence in purchasing from your company – even if they haven’t heard of it before. This means that even if someone has never walked into one of their stores before, they still have an idea about who owns the store (and why should they trust them?).

They may not remember all those details instantly; however, over time this impression will continue growing until eventually becomes ingrained within their minds as part of “what makes up [their] shopping experience.”

Great branding can establish your business as a thought leader.

Branding is a powerful way to establish your business as a thought leader. Whether you’re an entrepreneur or work for a company, branding can help you stand out from the competition. In fact, there are many reasons why branding should be a major priority for your business:

  • Branding can increase your company’s valuation. When potential investors want to learn more about what makes your company special, they’ll look at its branding materials such as logos and websites for clues. These details will help them determine whether or not they want to invest in your organization and what kind of return on investment (ROI) they can expect if they do decide to invest. Having clear branding that conveys the core value proposition of your product or service will make this process easier and encourage more people who may not have initially been interested in working with you before now to change their minds because they see how important it is not only for attracting new customers but also retaining existing ones too!
  • Branding can attract top talent by demonstrating how much thought has gone into developing ideas that solve problems facing today’s marketplace.”

A strong brand can help you charge more for your products or services.

You may be thinking that it would be nice if your business had a great brand, but there’s no way it could ever make you more money. You might have even heard other people say the same thing! But just because your competitors don’t charge more for their products or services doesn’t mean that you can’t either.

In fact, some companies are able to charge higher prices because they’ve built a stronger brand identity than their competitors and they know their customers will pay more when they see value in what they offer. How do they do this?

By creating an emotional connection with their audience through branding efforts like advertising campaigns, social media posts, and blog content and then following up on those efforts with excellent customer service after the sale has been made so that customers continue to feel connected (and loyal) over time.

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The new logo is designed to may the charity look more organised, professional and trustworthy.




The old logo design.


Our rebranding work for On-Call Africa was required not only to update the logo, but was also part of a wider branding strategy to attract more potential employees and fundraisers.

A strong brand can help you attract and retain the best employees.

Employees are more likely to love their jobs if they feel like they are part of something bigger than themselves. Your company’s mission, vision, and values should not just be on your website or in your annual report-they should be reflected in all aspects of your business. And this includes how you treat your employees! When an employee feels like they are a valuable part of the organization’s story, they’ll be happier working there.

It’s not just about creating an environment where people want to come to work every day; it’s also about making sure that when people leave for whatever reason (a new job offer somewhere else or retirement), they leave with positive feelings about their time with you and want to stay connected through social media or another way so they can continue learning from what they experienced while working at your company.

A strong brand can help you attract and retain the best customers.

Brand loyalty is a good thing. It means that your customers are coming back to you and not just once or twice, but over and over again. You’ve got their repeat business, which is great for any business owner. How do you get brand loyalty? With a strong brand identity!

Think of the Nike Swoosh logo. If people see that logo and they think “Nike”, what will they do? They will go out and buy some Nike shoes! Why? Because their brain associates the Nike logo with the great quality of their products (and maybe even with being cool).

This happens because everyone has built up a mental connection between themselves and those iconic symbols through repeated experiences where those symbols were associated with positive outcomes in their minds (like getting fit by wearing Nike shoes).

People are more likely to engage with your business if they feel like they know, like, and trust it.

Consistency is the key to building trust, relationships, and a reputation. It’s also important to your audience because they know what they can expect from you.

They want to be able to count on that consistency in terms of what you offer or how you brand yourself across all platforms (social media, website, email newsletters) so that when it comes time for them to make a purchase decision, they’re not second-guessing themselves about whether or not buying from you will give them the same experience as other times before.

So it’s important for your business’ branding efforts to have a clear vision from day one and then stick with it!

That doesn’t mean every element needs to look exactly alike – but if every image has a similar tone & feel then sharing between platforms becomes much easier because people are familiar with how things look & might even notice something new!

Consistency builds trust over time which improves conversion rates now; tomorrow…and next week too!

A strong brand can make your leads believe you are worth the investment.

The most important thing to remember when it comes to branding is that it’s not just about your logo. You need to think about all the ways people interact with you, including:

  • Your website
  • Your social media profiles
  • The way you communicate with customers

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EJAF Branding Work Brand Book Cover

Branding makes everything about your business look more professional and established.

Branding helps your business look more professional, established, and credible. It is not easy to determine why this is the case but it does happen. A good example of this can be seen in companies that go through rebranding or when companies change their logo because they feel like it will help them look more professional and legitimate.

When you think about how many people are out there trying to scam others out of money and how few businesses are able to succeed against all odds, having branding on your side can make a huge difference in whether or not people choose you over other businesses.

A strong brand is a powerful marketing tool.

Branding is a powerful marketing tool. It allows you to communicate your message in a way that makes the most sense for your business, and it helps differentiate yourself from the competition. A strong brand can also make your business stand out and make people want to buy from you and in today’s competitive marketplace, that can mean all the difference between success and failure.

A strong brand sets the tone for talking about your business online.

While branding is the foundation of all your marketing efforts, it’s also a promise to your customers. It should set the tone for how people talk about you online and in person. A strong brand helps to ensure that everyone talking about your company is on the same page, which makes it easier for them to share information with one another and ultimately helps you grow faster as a result!

Finally, don’t forget that while building a strong brand is important because it gives you something to build off when developing future marketing strategies, it’s just as important when deciding which of those strategies will be most effective in communicating with current and potential customers.

A strong brand can help you increase your company’s valuation.

The value of a brand is not just in its ability to help you stand out in a crowded marketplace. It also helps you live up to your own expectations, build an emotional connection with your target audience and differentiate yourself from competitors. In fact, according to branding experts John Gerzema and Michael D’Antonio, strong brands can be worth up to $70 billion in added value for their companies.

The value of a strong brand isn’t just financial either: it can help generate word-of-mouth marketing buzz that will lead people who don’t even know about your company yet into becoming customers too

Your brand gives employees something to care about and take pride in.

Your brand is important for your employees because it gives them something to care about and take pride in, helping them feel like they are part of something bigger than themselves.

A good brand can help employees feel like they’re making a difference by enabling them to work toward a common goal, rather than just going through the motions for the sake of their own paychecks. It also helps people feel like team members, which makes them more likely to go above and beyond what’s required of them when the time comes.

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A strong brand can help you stand out in a crowded marketplace.

A strong brand can help you stand out from the crowd.

Branding helps you stand out from your competitors. A strong brand will make customers more likely to choose you over another business, even if their price is similar or even higher.

Branding helps you stand out from your industry. Your company may be competing with other businesses in your field, but having a unique message and perspective will differentiate it from its competition and set it apart as something truly special!

Branding helps you stand out from your target audience. Whether it’s through social media engagement, advertising campaigns, or word-of-mouth recommendations – branding is key when it comes down to convincing prospects (i) why they should buy something now versus tomorrow morning (or next week); (ii) why one particular brand/product/service should be chosen over another; or (iii) how exactly this product or service will solve their problems…

Your brand should help inspire people to do their best work and be passionate about your mission.

Your brand should help inspire people to do their best work and be passionate about your mission.

Think about the difference between being a customer of a company versus being a fan of it. You might have bought something from Amazon, but you’re probably not an Amazon fanboy or fangirl. You don’t have friends who ask you for advice on buying things on Amazon, so maybe your loyalty lies somewhere else-or at least with another brand in their product category (like Best Buy or Target).

If we think back to other businesses and brands that inspire us, they usually do one thing really well: they bring out our inner dragon.

Branding helps you live up to your own expectations.

In addition to benefiting the business, branding helps you live up to your own expectations. If you create a strong brand, then it’s easier for you as the owner of that business to keep yourself accountable and on track with your goals.

You’ll be able to look at each decision through the lens of whether it fits with your brand or not-and if it doesn’t fit well enough, then perhaps this isn’t the best direction for your company. This will force you to critically evaluate each decision before moving forward, which can save money and time in the long run by preventing unprofitable ventures from being pursued.

As a result of this new focus on quality control throughout all aspects of their businesses, many CEOs report increased employee satisfaction and retention rates after implementing their branding campaigns (not just because their workers feel more valued).

And because employees tend to be much more loyal when they’re invested in something personally-especially if those investments are rewarded with better paychecks or bonuses-it makes sense that employees who are proud members will be more willing than ever before!

Bring the game over logo design


A strong brand can help you build an emotional connection with your target audience.

When your brand communicates with people on an emotional level, they’re more likely to buy from you. A strong brand is more than just a logo – it represents who you are and what you stand for. A great way to connect with your audience emotionally is by showing that you care about them.

It’s easy to get caught up in the day-to-day running of your business, but if you don’t take time out for yourself every now and then, how can you ensure that your business continues as smoothly as possible? Taking this step back allows us all to reflect on where we are now, where we want our brand to be in the future and how best we can achieve these goals within our budget constraints.

Good branding can boost every aspect of your business and help it become more successful.

Branding can help you stand out from the competition.

If your logo, name, and messaging are strong enough to resonate with customers, then they’ll be more likely to remember you when they need what you sell.

Branding can help you attract and retain customers.

A strong brand will make people feel more comfortable with doing business with you since they already have preconceived notions about how trustworthy or reliable your company is based on their experience with previous products/services that used similar branding elements.

A strong brand can help you differentiate yourself from your competitors.

A strong brand will help you stand out from the competition.

Branding is not just about being different, it’s about being better. Branding is about creating a unique and memorable experience for your audience to keep them coming back for more!

A strong brand can help you generate word-of-mouth marketing buzz.

Once you’ve built a loyal customer base, your customers will be more than willing to talk about what they love about your business. That’s because a great brand creates a community of people who are passionate about the product or service it represents, and these people will be eager to share their experiences with others.

So if you haven’t already established your brand, now is the time!

A strong brand can help you create a lasting impression on your target audience.

  • A strong brand can help you create a lasting impression on your target audience.
  • Brand consistency is important for building trust, which will help you attract the best customers and employees.
  • Consistency also helps you stand out from the competition and get noticed by consumers, who then have an easier time remembering your company’s name and logo if everything looks the same every time they see it (which is especially important when there are lots of companies offering similar products or services).

How much does branding cost?

Branding is a long-term investment that can help your business grow. But how much does branding cost? The answer depends on what you’re looking for:

If you have an idea of what kind of branding you need but don’t know where to start, consider hiring a graphic designer or branding agency. They will work with you to come up with ideas and create a plan so that your brand is unique to your business.

This type of service will typically cost anywhere between $1,000 and $20,000+. For example, if you were going through this process by yourself (and not hiring someone), it would take around 300 hours of work over the course of two months at an average hourly rate of $50 per hour (that’s $15k worth). That’s just one example-the actual number could be different depending on how complicated the project gets!

What are the benefits of good branding?

Branding can have a profound impact on your business. It can help you stand out from the competition, establish yourself as a thought leader in your industry, charge more for your products or services and attract and retain top employees.

Branding is simply creating an emotional connection with your customers that makes them want to buy from you. It’s why companies spend so much money on advertising because they know that branding is key to success.

What is a brand awareness strategy and why is it important?

A brand awareness strategy is a process of making your company, product, or service known to as many people as possible. This is important because it can help you attract new customers and increase sales. It’s also an effective way to attract new employees who want to work for a company with a strong reputation in their field.

It’s important not only for online businesses but also for brick-and-mortar ones that don’t rely entirely on online advertising and marketing efforts and it doesn’t just apply to large companies either! Smaller organizations can benefit from these same strategies too; indeed, they may need them even more because they don’t have access to all the same resources larger corporations do (e.g., paid ads).

How do you improve business branding strategies?

  • Make sure your brand is consistent across all marketing channels.
  • Make sure your brand is consistent across all marketing materials.
  • Make sure your brand is consistent across all marketing communications.
  • Make sure your brand is consistent across all marketing campaigns.
  • Make sure your brand is consistent across all marketing initiatives

What is brand consistency?

Brand consistency is the process of making sure your brand looks the same across all of your marketing materials and communications. Brand consistency helps you build trust with your customers because they know what to expect from you and they’ll be less likely to forget who you are, even if they don’t have time to read everything about your company in detail. Brand consistency also helps you stand out from competitors, which makes it easier for people to remember how awesome you are!

Why is brand consistency important?

Brand consistency is important because it helps people remember your business, understand your business, connect with your business and trust your business.

For example: let’s say you have a retail store that sells clothes. When you walk into the store, you see that all of the clothing labels are attached on the right side of each piece of clothing. This helps remind customers who walk into the store where they can find particular sizes or items that they may be looking for; this also reinforces what type of products they will find in this shop.

It also gives customers an idea about how organized everything is at your place of business (or at least how well put together). This can help build trust with potential customers when they see how much thought goes into making sure everything is labelled correctly and neatly displayed throughout every room in which it appears within this establishment.

A strong brand identity design will help you with consistency.


If you want to improve your business and get more customers, we hope we’ve convinced you that branding can help. The great thing about branding is that it has benefits for almost every part of your business – from attracting the best employees to making sales easier and convincing people to trust you.

It’s a way of setting yourself apart from competitors and helping your target audience understand why they should choose you over them! But remember, branding isn’t just about what’s on the surface; it’s also an inside job that requires dedication and resolution. So if any of these tips resonate with you, use them as motivation to start incorporating some best practices into your own strategy today!

Do you need help with your branding?

If you would like to discuss your branding, logo or identity project, call us on 01295 266644 or complete the form.