Branding Blogs

Staying updated with the latest trends, strategies, and insights is a huge part of working in branding. Whether you’re a seasoned marketer or just starting your journey in the field, having a curated list of go-to resources can be invaluable when searching for knowledge or inspiration. That’s why we’ve compiled a list of six branding blogs that every marketer should have bookmarked in 2023.

Branding Strategy Insider

Why You Should Follow: Branding Strategy Insider offers a wealth of articles, insights, and case studies from industry experts. Whether you want to refine your branding strategy or gain inspiration for your next campaign, this blog has you covered.

Brand New

Why You Should Follow: Brand New covers the brand identity design process, including logo redesigns and rebranding efforts. It provides a unique perspective on how brands evolve and adapt over time with a strong focus on jaw-droppingly gorgeous visuals.


Why You Should Follow: Established over 20 years ago, MarketingProfs is a well-respected platform for marketing knowledge, and its branding section is a treasure trove of articles, webinars, and resources. From creating brand personas to executing successful brand campaigns, you’ll find actionable advice that applies to many companies.

Brandfolder Blog

Why You Should Follow: Brandfolder is a leading brand management platform, and its blog offers expert insights into branding and digital asset management. Explore topics like brand consistency, visual identity, and the role of technology in the modern branding process.

Smashing Magazine

Why You Should Follow: Smashing Magazine is best known for its web design and development content. That said, its branding section also conceals hidden gems. Explore articles on branding principles, typography, and design best practices to enhance your brand’s digital presence.

Bookmark them now

These branding blogs offer diverse insights and resources to help marketers navigate the complex world of branding in 2023 and beyond. Bookmark and regularly visit these blogs to be equipped to create and manage brands that resonate with your target audience and drive success for your organisation.

In Conclusion

If you’re looking for an experienced helping hand for your brand, you’ve already uncovered the right website. Toast Branding is home to a dynamic team of branding experts, keen to help wherever you are on your branding journey. Whether it’s early days or time for a brand new look, we’d love to help.

Do you need more inspiration with your branding?

If you would like to discuss your branding, logo or identity project, call us on 01295 266644 or complete the form.