Enduring brands resist short term trends because they understand the value of consistency. This post explains why restraint protects recognition, builds trust and helps a brand stay relevant without losing what makes it distinct.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: May 5, 2026
Brand by committee feels like a safe way to make decisions, but it often creates the opposite result. Too many opinions pull the brand in different directions, weakening clarity and slowing progress. What starts as collaboration quickly becomes compromise, and the original strategy gets lost. If your brand is trying to say everything, it will end up saying very little.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: May 5, 2026
Focus on what you do, not just what you say. Align your messaging with your behaviour. Be consistent over time. If you do that, purpose becomes more than a statement. It becomes part of your brand’s value.
Categorised: Brand Strategy, Brand Workshops
Posted by
Simon.
Last updated: May 5, 2026
The most effective brands understand the relationship between the two. They use awareness to attract attention, and value to convert that attention into action. If you want long-term growth, the goal is clear. Build awareness, but invest in value.
Categorised: Brand Strategy
Posted by
Simon.
Last updated: May 1, 2026
When leaders set direction and standards clearly, the brand becomes easier to understand, trust and recognise.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: March 25, 2026
By focusing on internal language, businesses can improve how they are understood both inside and outside the organisation.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: March 25, 2026
Clear positioning, shared understanding, and strategic direction are what turn service companies into recognisable brands.
Categorised: Brand Strategy, Brand Workshops
Posted by
Simon.
Last updated: March 12, 2026
The brands that succeed are not necessarily the loudest or the most visible. They are the ones who communicate a distinctive idea with confidence and consistency.
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: March 11, 2026
By focusing on what matters most, brands build clearer identities. They communicate with confidence rather than hesitation. They develop reputations that customers understand and trust.
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: March 11, 2026
If you want your brand to remain credible, do not wait for a crisis to assess trust. Look for the quiet shifts. Protect alignment. Guard clarity.
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: March 6, 2026
If you want a mission that works, focus on clarity, relevance and honesty. Make it specific enough to differentiate you. Make it practical enough to influence behaviour.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Adam.
Last updated: March 3, 2026
A slogan may capture attention. A principle sustains integrity.
In competitive markets, attention is not enough. Brands must be trusted. Trust is built through consistent behaviour over time.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Adam.
Last updated: March 6, 2026
Brand strategy is not a popularity contest. It is a commercial decision rooted in positioning, audience understanding and long-term direction.
When those decisions are made by consensus, clarity suffers.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: March 6, 2026
Brand clarity vs brand personality is not a choice between two opposing forces. It is a matter of order and balance.
Clarity defines your position. Personality defines your presence.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: March 6, 2026
Many businesses say they want to stand out. What they often mean is they want to look different. That usually results in a new logo, a bold colour palette or a louder tone of voice. It feels productive. It looks fresh. It does not always change anything meaningful.
Categorised: Brand Strategy, Brand Workshops
Posted by
Simon.
Last updated: March 6, 2026
Sales feel flat. The market looks more competitive. A new leadership team wants to signal change. The website feels dated. Competitors appear more modern.
Categorised: Brand Strategy, Brand Workshops
Posted by
Simon.
Last updated: February 19, 2026
Strong brand architecture gives growing businesses confidence. It makes portfolios easier to navigate. It strengthens masterbrand equity. It supports long-term evolution rather than reactive reinvention.
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: March 6, 2026
Growth comes from clarity of purpose, strength of positioning, consistency of experience and disciplined brand evolution.
Categorised: Branding blog
Posted by
Adam.
Last updated: February 17, 2026
Brand drift doesn’t happen overnight. It creeps in when no one’s watching. But left unchecked, it costs clarity, trust and distinctiveness. It weakens your story. It slows your teams. And it makes every campaign feel like a reset instead of a step forward.
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: February 13, 2026
The solution isn’t to stop moving. It’s to move with purpose. Evolve carefully. Apply your brand consistently. And make every decision part of a longer, joined-up story.
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: February 13, 2026
Brand storytelling only works when it’s backed by substance. When it reflects real choices, real beliefs, and real direction. Without that, it’s just noise, another voice in an already crowded market.
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: February 13, 2026
Evolution respects what your audience already knows and trusts. It builds on your equity, rather than throwing it away. And in a world full of visual noise and short-term thinking, evolution is what gives your brand lasting power.
Categorised: Brand Strategy, Corporate identity blog
Posted by
Simon.
Last updated: February 13, 2026
Why trend-led branding rarely lasts, and what strong brands do instead.
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: February 13, 2026
Tone of voice is harder than visual identity for one simple reason: everyone writes. Not everyone designs. And if you don’t guide how people write, your brand voice will end up pulled in a dozen directions.
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: February 13, 2026
The idea that every brand needs a “unique value proposition” has been repeated so often, it’s rarely questioned. But the truth is: most value props are not unique, and that’s okay. What matters is being distinct, consistent and relevant.
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: February 13, 2026
Too often, branding is seen as a marketing tool. It is not. Branding touches everything: recruitment, onboarding, customer service, leadership, and product. If you want your brand to stick, it needs to work across the business. And that means aligning operations to support it.
Categorised: Brand Strategy
Posted by
Adam.
Last updated: March 6, 2026
A brand workshop isn’t a creative brainstorm. It’s not about picking colours or debating straplines. A good brand workshop is about clarity.
Categorised: Brand Workshops
Posted by
Simon.
Last updated: March 6, 2026
We detail what brand audits really uncover and how. Why brand audits matter. What audits reveal. Why some find it uncomfortable. The real value of…
Categorised: Branding blog
Posted by
Adam.
Last updated: March 6, 2026
So why is simplicity so hard to achieve in branding? Simple is not the same as basic. Simplicity requires clarity, not just design. The more…
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: February 4, 2026
So, why do ego-driven rebrands fail? It looks new, but feels wrong. The most expensive kind of rebrand. Brands are built for users, not founders….
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: January 29, 2026
Many clients treat positioning as a task to tick off, a workshop, a slide deck, a mission statement. But real positioning is not static. It…
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: January 28, 2026
Let’s get into the danger of designing brands in isolation. Why isolated branding still happens. Designing without context. No buy-in. No momentum. Too much guesswork….
Categorised: Branding blog
Posted by
Simon.
Last updated: January 27, 2026
Let’s unpack why most rebrands fail before they launch. Rebrands that aren’t brand-led. No strategy. Just visuals. No internal alignment. No customer perspective. Too much…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: January 23, 2026
Let’s examine why Logos are not brands and never were. The myth of the all-powerful logo. Symbols don’t build brands. Systems do. Recognition isn’t the…
Categorised: Branding blog, Logo design blog
Posted by
Adam.
Last updated: January 23, 2026
Let’s examine how a Brand strategy should make decisions easier. What brand strategy is really for. Clarity over complexity. Fewer arguments, faster progress. Strategy reframes…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: January 23, 2026
Let’s examine why brand strategy should outlive campaigns. Why short-term thinking is a problem. What brand strategy actually means. Campaign fatigue is real. Strategy isn’t….
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: January 21, 2026
Let’s outline why brand guidelines are only useful if people use them. The real point of brand guidelines. Why most brand guidelines get ignored. Too…
Categorised: Branding blog, Corporate identity blog
Posted by
Simon.
Last updated: January 21, 2026
We unpack why brand strategy is not a workshop output. What workshops are good for. What brand strategy really means. Why the difference matters. How…
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: January 16, 2026
We examine why consistency matters more than creativity. Consistency builds trust. Creativity without consistency fails. Small signals make a big difference. Brand success requires repetition….
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: January 15, 2026
Introduction: Clever Does Not Convert Clever branding can make people smile. It might even win an award. But clever does not always connect. And it…
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: January 9, 2026
Why branding is the business, and why getting it right isn’t optional anymore. By Adam Buttress What branding is. Why it matters. Recognition and trust….
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: January 2, 2026
We ask what is branding and why it matters for every business. What branding is. Why branding matters. Elements of a strong brand. How branding…
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: December 30, 2025
What Is a Branding Specialist and How Do They Help Business Growth? What a Branding Specialist Does. Why Hire a Branding Specialist. The Branding Specialist…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: December 24, 2025
Let’s examine what a branding specialist is and how they can help your business’s growth. What is a Branding Specialist. What Does a Branding Specialist…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: December 23, 2025
My opinion on why you don’t need a brand identity agency (until you do). You probably don’t need one. Yet. What a brand identity agency…
Categorised: Branding blog, Corporate identity blog
Posted by
Simon.
Last updated: December 19, 2025
Let’s Discuss Why We Never “Just” Design a Logo Logos never stand alone. You’re building recognition, not a logo. Clarity before creativity. Identity is what…
Categorised: Branding blog, Logo design blog
Posted by
Adam.
Last updated: December 18, 2025
Want to Know How to Build a B2B Brand Strategy That Delivers Long-Term Growth? Why a B2B Brand Strategy Matters. Start with Clear Positioning. Know…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: December 18, 2025
Let’s Investigate What a Brand Identity Agency Actually Does. First, What Is Brand Identity? What Does a Brand Identity Agency Actually Do? Why You Might…
Categorised: Branding blog, Corporate identity blog
Posted by
Simon.
Last updated: December 12, 2025
So, what does a design and branding agency really do? Branding is strategy, not just style. A branding agency builds on purpose. Design without strategy…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: December 12, 2025
Brand Development: Why Growth Starts With Clarity, Not Just Campaigns. Not just a logo. You are not selling what you sell. Brands that grow know…
Categorised: Brand Strategy, Branding blog
Posted by
Adam.
Last updated: December 11, 2025
So, Why Work With a Branding Agency in the UK? You’re not just paying for logos. It’s not about you, and that’s a good thing….
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: December 5, 2025
Let’s Investigate How to Choose a Brand Development Company in the UK What is brand development. Why your brand needs more than a logo. What…
Categorised: Branding blog
Posted by
Simon.
Last updated: December 3, 2025
What is Strategic vs Tactical Branding in B2B Social Media? Social is more than a distribution channel. Strategy is your anchor. Tactics are how you…
Categorised: Brand Strategy
Posted by
Simon.
Last updated: November 26, 2025
Why do you need a brand development company in the UK? What a brand development company does. Why UK businesses choose Toast. What makes a…
Categorised: Brand Strategy, Branding blog
Posted by
Simon.
Last updated: November 21, 2025
Let’s discuss why strong branding isn’t Optional, it’s Essential. What Are You Really Selling? The Prime Logo Fallacy. Emotional Connection Builds Loyalty. Build Equity, Not…
Categorised: Branding blog
Posted by
Adam.
Last updated: November 21, 2025
Let’s explore why your brand identity is important. What brand identity really means. Branding isn’t about pretty logos. What good branding looks like. Why brand…
Categorised: Branding blog
Posted by
Simon.
Last updated: November 20, 2025
Let’s dig into why your brand design should work harder than your logo. A well-built brand is more than a logo. It’s your best ambassador….
Categorised: Branding blog
Posted by
Simon.
Last updated: November 14, 2025
Looking for a New Branding Agency in the UK? What branding agencies do. Why branding matters in the UK. What makes a good branding agency….
Categorised: Branding blog
Posted by
Simon.
Last updated: November 13, 2025
Let’s Examine Why Brand Application Makes Your Promotional Material Work. Why consistency matters. What brand application actually means. How merchandise becomes a brand tool. Getting…
Categorised: Brand Strategy
Posted by
Simon.
Last updated: November 11, 2025
Here Are Our Top 5 Things to Consider When Rebranding Your Business. Are you solving the right problem? What do your customers actually think? Have…
Categorised: Brand Strategy
Posted by
Simon.
Last updated: November 11, 2025
Let’s Investigate The Top 10 Indicators of What Makes a Top Branding Agency? They get to the heart of who you are. They design for…
Categorised: Branding blog
Posted by
Simon.
Last updated: November 11, 2025
We Investigate Why you need a brand identity design agency. What brand identity really does. How an agency like Toast helps. What Toast delivers at…
Categorised: Branding blog
Posted by
Simon.
Last updated: November 7, 2025
What Is Branding and Why It Matters. Branding is more than just a logo. It’s how your business looks, sounds and behaves, across every touchpoint….
Categorised: Branding blog
Posted by
Simon.
Last updated: October 30, 2025
So, what is a corporate identity system? A corporate identity system isn’t just a logo or a colour palette. It’s the complete set of rules…
Categorised: Brand Strategy, Corporate identity blog
Posted by
Simon.
Last updated: October 27, 2025
You’ve covered the basics of brand strategy: positioning, messaging, design, tone, content, data, and internal alignment. That puts you ahead of many. However, to move…
Categorised: Branding blog
Posted by
Simon.
Last updated: October 23, 2025
Toast is a branding agency for serious businesses that need more than making it look nice. Branding is what makes you stand out in a…
Categorised: Branding blog
Posted by
Simon.
Last updated: October 22, 2025
What a branding agency actually does. When people think of branding, they often picture logos, colours or fonts. But branding goes much deeper. It shapes…
Categorised: Brand Workshops
Posted by
Simon.
Last updated: October 17, 2025
My Opinion On Why a Brand Refresh Is Often the Sharpest Move by Simon Browne Let me be blunt: if your brand still looks like…
Categorised: Branding blog
Posted by
Simon.
Last updated: October 16, 2025
What branding really does. Let’s be clear, your brand isn’t your logo, and it’s not the mood board your marketing team spent six weeks tweaking….
Categorised: Brand Strategy, Brand Workshops
Posted by
Simon.
Last updated: October 2, 2025
Which is best? Refresh vs Rebrand. You don’t always need to tear it all down and start again. A brand refresh lets you keep what…
Categorised: Brand Strategy
Posted by
Simon.
Last updated: October 1, 2025
This is Why Brand Workshops and Full Branding Projects Go Hand in Hand A common mistake is treating brand workshops and branding as separate, optional…
Categorised: Brand Workshops
Posted by
Simon.
Last updated: September 23, 2025
Introduction to a Brand Workshop at Toast Branding is often seen as the fun part of business. Choosing colours, picking fonts, arguing over brand names….
Categorised: Brand Workshops, Branding blog
Posted by
Simon.
Last updated: September 22, 2025
How to Evolve Your Brand Without Losing Recognition or Value Too many business owners believe branding must always mean starting from scratch: a new logo,…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 19, 2025
Too many business owners treat logo design like decoration. A new icon, a refreshed font, a “modern” look. If that is where they stop, they are missing the real point.
Categorised: Logo design blog
Posted by
Simon.
Last updated: February 3, 2026
Why I Believe Good Branding Isn’t a Luxury. It’s a Strategic Necessity. Too often, branding is misunderstood as something nice to have: a fresh logo,…
Categorised: Brand Strategy
Posted by
Simon.
Last updated: September 18, 2025
Too often, branding is misunderstood as something nice to have: a fresh logo, a cleaner colour palette, a more modern typeface.
Categorised: Brand Strategy
Posted by
Simon.
Last updated: February 2, 2026
If you have ever wondered what branding is or why some companies stand out while others fade away, the answer usually lies in strategy, consistency, and design.
Categorised: Brand Strategy
Posted by
Simon.
Last updated: September 22, 2025
A strong B2B brand strategy is critical for businesses operating in competitive markets.
Categorised: Branding blog
Posted by
Simon.
Last updated: February 13, 2026
Introduction to Building a Business Logo Building a business logo is the most critical step in shaping your brand identity. A well-designed brand logo is…
Categorised: Logo design blog
Posted by
Simon.
Last updated: September 11, 2025
Businesses spend a fortune getting new customers and then forget to look after the ones they already have.
Categorised: Branding blog
Posted by
Simon.
Last updated: September 24, 2025
Building a brand takes time, and getting the initial stages correct is crucial if you want to develop and retain equity in your brand.
Categorised: Branding blog
Posted by
Simon.
Last updated: September 24, 2025
A well-designed logo is more than a pretty icon. For B2B companies, especially in service-led industries, a logo is the visual summary of your strategy
Categorised: Corporate identity blog
Posted by
Simon.
Last updated: September 24, 2025
Positioning is one of the most important concepts in marketing. It is the process of creating a distinct identity for a product or service in the minds of potential customers.
Categorised: Branding blog
Posted by
Simon.
Last updated: October 20, 2025
Choosing a business name is one of the most important decisions when starting a new business.
Categorised: Branding blog, Naming Brands
Posted by
Simon.
Last updated: September 25, 2025
In today’s fiercely competitive market, establishing a strong brand image is essential for attracting and retaining customers.
Categorised: Branding blog
Posted by
Simon.
Last updated: October 20, 2025
This guide aims to unravel the intricate dynamics of branding and marketing, showcasing how they synergise to propel businesses to new heights.
Categorised: Branding blog
Posted by
Simon.
Last updated: October 20, 2025
Branding for retail involves creating a unique identity to stand out, build trust, and foster loyalty among customers.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: October 20, 2025
When you’re starting out, or in desperate need of a redesign, it can be a little tricky to decide on a branding strategy and the future direction of your brand.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
When we think of the different types of branding, our minds may lean towards the tactics, not the genres.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
Forming an emotional connection through branding isn’t just about looking the part, it’s also about what you do.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: February 3, 2026
Branding in B2B is all about building trust, flexing your muscles and proving why you’re the best at what you do.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
The psychology behind branding explores how consumers perceive and connect with brands.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
When your design a personalised logo for your business, you want to be relatable, professional and showcase the best your have to offer.
Categorised: Logo design blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
Start small and work your way up. If you’re looking to market at the people around you, you’ll need some good local branding strategies to…
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
Why data, why now? We have technologically developed a world where we are capable of using data in shaping brand strategy, so we should at…
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
What makes people pick you up off the shelf? The influence of packaging design on branding and on our every purchase is insane. From the smallest…
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
Everything about your brand should be approachable. People don’t always realise that branding in customer retention is as big a deal as it actually is….
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
It’s the new form of advertisement that’s not overwhelming. Influencer marketing is the subtle and relatable way to go about marketing your brand to new…
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding. Not only for the benefit…
Categorised: Branding blog, Corporate identity blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
Brand reputation management is going to be the glue that holds most companies together these days. Not only do you need a cohesive branding strategy, but you also need a team that can pick up the pieces and reinforce your brand values across different channels.
Categorised: Corporate identity blog
Posted by
Lilli Foreman.
Last updated: October 22, 2025
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
Building Brand Loyalty: Strategies for Success Brand Loyalty should be relatively straightforward to define, but depending on who you are talking to, it may gain…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
When discussing branding, most people’s first thoughts turn to Coca-Cola, Nike, Gucci and the other heavy hitters. We believe that branding is for everyone, whether…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
A comprehensive brand audit is one of the most effective ways to ensure your brand maintains its edge. A brand audit is more than a…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: October 23, 2025
Have you ever had to choose a name for a pet? How about a child? It’s an absolute minefield. You love it now, but will…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Rituals are a powerful tool in the world of branding and marketing. They can shape a brand’s identity, establish your product as part of your…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
A branding glossary is a comprehensive reference guide that provides definitions and explanations of key branding concepts. Why not bookmark this glossary as a valuable…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: October 23, 2025
What is emotional branding? Emotional branding is a marketing strategy that creates a solid emotional connection between a brand and its target audience. It goes…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is a brand ambassador? A brand ambassador is an individual, usually a well-known figure, celebrity, influencer, or expert in a particular field, who is…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Sustainability in branding involves a profound commitment to aligning business practices with a purpose-driven, environmentally and socially responsible mission. According to Business Wire, 60 per…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin We regularly tell people that…
Categorised: Branding blog, Corporate identity blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Crafting your brand identity depends very much on who you are, what you do and the customer you are trying to reach. Your brand identity…
Categorised: Branding blog, Logo design blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Once upon a time… wise marketing and branding gurus recognised that people don’t just buy products or services; they buy into the stories, values, and…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Imagine walking into a supermarket, with your stomach growling and your eyes focused on a delicious breakfast treat. You’re standing in the cereal aisle, staring…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: October 23, 2025
What is brand consistency? Brand consistency refers to the practice of maintaining uniformity and coherence in the way a brand presents itself across all its…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Great design is truly timeless but the latest trends provide us with inspiration and a fresh approach to the way we work. By keeping abreast…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is personal branding? Personal branding refers to the intentional and strategic process of establishing and promoting your unique identity and reputation in your industry…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Augmented Reality (AR) and Virtual Reality (VR) technologies have evolved at a rapid pace in recent years, transforming the landscape of various industries.
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: November 20, 2025
Storytelling is the art of creating a narrative that captures the attention of consumers and increases brand loyalty. In today’s digital age, brand storytelling has…
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
Brands That Speak to Everyone Brands should be universal in their appeal to customers, irrelevant of cultural differences or physical disabilities. A lot has been…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
Plan for Success When starting any form of venture, whether it’s a brand-new start-up business being built from scratch or adding a new product or…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
Any attempt at investigating the impact of social media on branding should start with defining what we mean by these two terms. Social Media is constantly evolving as new platforms become available.
Categorised: Branding blog | Tags: Guide
Posted by
Simon.
Last updated: November 20, 2025
Why Rebrand? Rebranding is a strategic move for companies aiming to revitalise their image, stay relevant, and connect with evolving consumer demands. However, rebranding is…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is a brand voice? A brand voice is the personality and style of communication that a brand uses to speak and connect with its…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Let’s make it clear In the ever-evolving landscape of marketing, brand transparency has taken centre stage. It has become pivotal in shaping consumer perceptions, fostering…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
When we talk about online exposure, branding isn’t always part of the conversation. But it should be! Branding plays a significant role in search engine…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
So, what is a brand style guide? A brand style guide is an invaluable document that outlines the visual and verbal elements of your brand,…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Get Into the Best Position Brand positioning plays a significant role in shaping how consumers perceive and differentiate a brand in the marketplace. It refers…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is brand personality? Brand personality refers to the set of human characteristics, qualities, and traits attributed to a brand – much like a human…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
In today’s increasingly conscious consumer landscape, ethical considerations have become a vital aspect of successful brand building. As customers become more discerning and socially aware,…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Branding for nonprofit organisations involves creating a unique identity and perception in the minds of stakeholders and the public. It goes beyond just a logo…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
More Than Skin Deep Branding is about far more than making something look good. Although we’re very talented at creating eye-catching visuals, we know that…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
It does no good rushing into marketing for your brand before you even have a trademark…
Categorised: Branding blog, Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
The reason to start with this point is that even though there should be a universal understanding of what a logo is (or isn’t) there is no widely accepted definition.
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look like a definitive answer is…
Categorised: Branding blog, Corporate identity blog, Logo design blog
Posted by
Simon.
Last updated: September 22, 2025
Crowdsourcing is as the name suggests getting a solution from a group or a large number of people rather than a dedicated design professional. That isn’t to say that some experienced designers may not be in that ‘crowd’ but as a rule, you don’t really know.
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
In this blog post, we will discuss how AI affects brands and the future of branding.
Categorised: Branding blog
Posted by
David Foreman.
Last updated: November 20, 2025
Most people are familiar with mission statements, visions and brand strategies, but far less common is the application of a positioning statement.
Categorised: Corporate identity blog
Posted by
Simon.
Last updated: October 22, 2025
It is a measure of how well-known a brand is, as well as how memorable it is to the general public. Brand recognition is vital to building a brand and marketing: it relates to consumer trust, loyalties and sales.
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
Does Hand-Drawn Typography Make Your Branding Better? Hand-drawn typography is a form of typography where each letter or character is drawn by hand rather than…
Categorised: Branding blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
Annoyingly, there is no objective measure of “better” in logo design. We don’t have a metric for that, I’m afraid. We’ve got a lot of…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
The average cost of a branding project in the UK can vary widely based on the scope of the project and the services required. The…
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
What is Ansoff’s Model? Sometimes referred to as Ansoff’s Matrix due to its layout, the Ansoff Model helps identify opportunities for marketers to grow revenue…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
Why you don’t want to share your budget In any business deal, the idea of ‘showing your cards’ to the person across the table seems…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
A logo is a part of a brand or corporate identity. It is usually the most apparent or predominant visual representation that most people think of when asked to recall a brand.
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
As with any other relationship, what you get out of it depends on what you put in.
Categorised: Branding blog
Posted by
Simon.
Last updated: February 13, 2026
As with any other relationship, what you get out of it depends on what you put in.
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
As with any other relationship, what you get out of it depends on what you put in.
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
Naming your new company or product is a tricky business. It often feels like all the good names are taken, so entrepreneurs looking to non-dictionary…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Useful statements? Vision, Mission, and Value statements have been around for a while and have their advocates and critics, creating the need for something that…
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
“What’s in a name? That which we call a rose By any other name would smell as sweet.” William Shakespeare The Bard certainly had a…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Branding is an art, but with an optional side of science, pricing a branding job is tricky (and we’ll get to the burgers later). When…
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
Strong brands are busy brands that can roll with it, and keep up with just how fast the internet and consumer behaviour changes.
Categorised: Branding blog
Posted by
Simon.
Last updated: October 22, 2025
A brand refresh is not a rebrand. A brand refresh aims to shape your brand’s identity, not change it entirely. A brand refresh is tidying…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Your first goal was to create a fantastic product – a new spice blend or a revolutionary piece of software – and get it out…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
This is a commonly asked question. The simplest way of looking at it is that comprehensive brand identity will cover how to apply the core elements such as your logo, colour palette, typography etc. Still, your visual identity covers every aspect of how your identity is projected and includes the use of photography & film, illustration, animation, and iconography.
Categorised: News
Posted by
David Foreman.
Last updated: October 22, 2025
Need to improve your brand identity? We can help: we do everything from small changes to complete overalls!
Categorised: Corporate identity blog
Posted by
David Foreman.
Last updated: October 22, 2025
Brand positioning As with most branding & marketing terms, there is quite a lot of different opinions on how Brand Positioning is defined or categorised….
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
In a sea of stock photography and generic corporate imagery, illustration stands out as a way to separate your brand and connect with customers.
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: November 20, 2025
In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the outside world through visual cues.
Categorised: Corporate identity blog
Posted by
Adam.
Last updated: October 22, 2025
Stylescapes can help explore any project’s visual direction. If you want to establish a solid and future-proof visual identity, style scapes are the place to…
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
It is all too easy to get this the wrong way around and think that successful brands can afford to invest in branding, when in fact, they are successful brands because they invested in branding.
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
Branding can mean different things to different people, but we all know it’s essential: here’s why.
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
How do you select the right design agency for your logo, visual identity or branding project?
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
A strong brand makes a strong business. We have collated our Top Ten strategies for you to build a stronger brand and an even stronger business.
Categorised: Branding blog
Posted by
Simon.
Last updated: September 22, 2025
If you’ve decided to take on a designer to create or redesign your logo, here’s some information on what you can expect as you travel through the design process.
Categorised: Logo design blog
Posted by
Kelly Dudley.
Last updated: October 22, 2025
Getting your brand to your target audience is key to generating more revenue and profits. Let’s look at the strategies to increase brand awareness. Here…
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
The breadth and variety of logos today can be a confusing realm to navigate…
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
Creative briefs are usually written in collaboration with an advertising agency, a design firm, or someone else working on the project. The creative brief provides…
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
Coca-Cola, Cadburys, Apple, McDonald’s and Barclays: These are just a handful of the brands whose colour palettes form part of our perception of them.
Categorised: Branding blog | Tags: Guide
Posted by
Kelly Dudley.
Last updated: November 20, 2025
What some might consider nice to have is essential if you want to maximise your marketing spend and avoid wasting the money spent on creating the identity in the first place.
Categorised: Corporate identity blog
Posted by
David Foreman.
Last updated: September 22, 2025
The History of branding is an incredible journey through civilisation itself, but if you want to delve deeper and get more than a timeline, read on.
Categorised: Branding blog
Posted by
Simon.
Last updated: November 6, 2025
Bravery comes in many forms, from radically standing out from their competition to fearlessly standing up for what they believe in.
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: November 20, 2025
Do you need more than a logo to launch your new business? A creative perspective.
Categorised: Logo design blog
Posted by
David Foreman.
Last updated: October 22, 2025
Is it a logo, design, slogan, or name of your favourite company? Well, that’s all part of branding.
Categorised: Branding blog
Posted by
David Foreman.
Last updated: October 23, 2025
If the answer to the above is no, then your organisation and its values could be compromised and project the wrong messages to your various…
Categorised: Corporate identity blog
Posted by
Simon.
Last updated: September 22, 2025
Whenever a big company, in particular, has a rebrand or releases a new logo, there’s always an immediate reaction. And sometimes it’s not at all good.
Categorised: Logo design blog
Posted by
David Foreman.
Last updated: October 22, 2025
Sites such as Fiverr and UpWork are becoming far more popular with quick results for work and, usually, cheap prices. However, when it comes to logo design, why is it worth spending a little more to make sure you work with a professional?
Categorised: Logo design blog
Posted by
David Foreman.
Last updated: October 22, 2025
As a branding agency, knowing what you are good at is crucial for both your team and your clients.
Categorised: News
Posted by
David Foreman.
Last updated: October 22, 2025
A good logo design is essential for your business, so how do you make sure you have the best logo design?
Categorised: Logo design blog
Posted by
Adam.
Last updated: October 22, 2025
Logo design, branding and identity are often used interchangeably – what do they actually mean?
Categorised: Branding blog
Posted by
David Foreman.
Last updated: September 22, 2025
Brand building 101 is making sure you have a clear understanding of what you want to achieve and a plan to get there, in short,…
Categorised: Branding blog
Posted by
Adam.
Last updated: September 22, 2025
Brand Consistency is key to success. Success isn’t guaranteed, but you can make it far more likely if you ensure your brand is presented to…
Categorised: Branding blog
Posted by
Adam.
Last updated: September 22, 2025
There are many reasons why you might want to consider rebranding your company; from simply updating your logo in line with more modern trends to…
Categorised: Branding blog
Posted by
Adam.
Last updated: September 22, 2025
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