— Five examples of great illustration in branding projects.In a sea of stock photography and generic corporate imagery, illustration stands out as a way to separate your brand and connect with customers. Read more — What is a visual identity?Human beings are visual. In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the… Read more — What is a stylescape and what are they used for?Stylescapes can help explore any project’s visual direction. If you want to establish a solid and future-proof visual identity, style… Read more — Brand strategy Why top brands invest in brand strategyIt is all too easy to get this the wrong way around and think that successful brands can afford to invest in branding, when in fact, they are successful brands because they invested in branding. Read more — Branding Craft What is branding, and why is it important?Branding can mean different things to different people, but we all know it’s essential: here’s why. Read more — Guide How to commission a branding agencyHow do you select the right design agency for your logo, visual identity or branding project? Read more — Guide How to improve your brandingA strong brand makes a strong business. We have collated our Top Ten strategies for you to build a stronger brand and an even stronger business. Read more — Guide What to expect when you’re expecting (a new logo)If you’ve decided to take on a designer to create or redesign your logo, here’s some information on what you can expect as you travel through the design process. Read more — Guide How to grow your brandGetting your brand to your target audience is key to generating more revenue and profits. Let’s look at the strategies… Read more — Guide What are the different types of logo?The breadth and variety of logos today can be a confusing realm to navigate… Read more — Guide How to write a creative briefCreative briefs are usually written in collaboration with an advertising agency, a design firm, or someone else working on the… Get writing — Guide How colour theory should be used for your brandingCoca-Cola, Cadburys, Apple, McDonald’s and Barclays: These are just a handful of the brands whose colour palettes form part of our… Read more — Creative consistency How investing in Corporate Identity Guidelines can save you money in the long termWhat some might consider nice to have is essential if you want to maximise your marketing spend and avoid wasting the money spent on creating the identity in the first place. Read more — Branding Craft A history of branding – made clearThe History of branding is an incredible journey through civilisation itself, but if you want to delve deeper and get more than a timeline, read on. Read more — Branding Craft Four of the world’s bravest brandsIt’s often the brave brands who go on to make a real impact in the world by making bold decisions… Read more — The art of the Logo Do you need more than a logo to launch your new business? A creative perspective.Do you need more than a logo to launch your new business? A creative perspective. Read more — Branding Craft 20 ways great branding can improve your businessIs it a logo, design, slogan, or name of your favourite company? Well, that’s all part of branding. Read more — Creative consistency 6 reasons your business needs corporate identity guidelinesIf the answer to the above is no, then your organisation and its values could be compromised and project the… Read more — The art of the Logo What makes a bad logo?Whenever a big company, in particular, has a rebrand or releases a new logo, there’s always an immediate reaction. And… Read more — The art of the Logo 5 Reasons to Invest in Expert logo designThere are so many different providers and options for where to go when you need a logo. So what should… Read more — We know what we are good at.As a branding agency, knowing what you are good at is crucial for both your team and your clients. So what is it? — The art of the Logo What makes a great logo design?A good logo design is essential for your business, so how do you make sure you have the best logo design? What makes a good logo? — Branding Craft What is the difference between logo design, branding and identity?Logo design, branding and identity are often used interchangeably – what do they actually mean? What are they? — Branding Craft Building a brand made easyBrand building 101 is making sure you have a clear understanding of what you want to achieve and a plan… Build your brand — Branding Craft Why brand consistency is importantBrand Consistency is key to success. Success isn’t guaranteed, but you can make it far more likely if you ensure… Be consistent — Branding Craft Rebrand or promote what you’ve already got?There are many reasons why you might want to consider rebranding your company; from simply updating your logo in line… Rebranding?