Evolution respects what your audience already knows and trusts. It builds on your equity, rather than throwing it away. And in a world full of visual noise and short-term thinking, evolution is what gives your brand lasting power.
Categorised: Brand Strategy, Corporate identity blog
Posted by
Simon.
Last updated: February 13, 2026
Let’s outline why brand guidelines are only useful if people use them. The real point of brand guidelines. Why most brand guidelines get ignored. Too…
Categorised: Branding blog, Corporate identity blog
Posted by
Simon.
Last updated: January 21, 2026
My opinion on why you don’t need a brand identity agency (until you do). You probably don’t need one. Yet. What a brand identity agency…
Categorised: Branding blog, Corporate identity blog
Posted by
Simon.
Last updated: December 19, 2025
Let’s Investigate What a Brand Identity Agency Actually Does. First, What Is Brand Identity? What Does a Brand Identity Agency Actually Do? Why You Might…
Categorised: Branding blog, Corporate identity blog
Posted by
Simon.
Last updated: December 12, 2025
So, what is a corporate identity system? A corporate identity system isn’t just a logo or a colour palette. It’s the complete set of rules…
Categorised: Brand Strategy, Corporate identity blog
Posted by
Simon.
Last updated: October 27, 2025
A well-designed logo is more than a pretty icon. For B2B companies, especially in service-led industries, a logo is the visual summary of your strategy
Categorised: Corporate identity blog
Posted by
Simon.
Last updated: September 24, 2025
It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding. Not only for the benefit…
Categorised: Branding blog, Corporate identity blog
Posted by
Lilli Foreman.
Last updated: September 22, 2025
Brand reputation management is going to be the glue that holds most companies together these days. Not only do you need a cohesive branding strategy, but you also need a team that can pick up the pieces and reinforce your brand values across different channels.
Categorised: Corporate identity blog
Posted by
Lilli Foreman.
Last updated: October 22, 2025
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin We regularly tell people that…
Categorised: Branding blog, Corporate identity blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look like a definitive answer is…
Categorised: Branding blog, Corporate identity blog, Logo design blog
Posted by
Simon.
Last updated: September 22, 2025
Most people are familiar with mission statements, visions and brand strategies, but far less common is the application of a positioning statement.
Categorised: Corporate identity blog
Posted by
Simon.
Last updated: October 22, 2025
Need to improve your brand identity? We can help: we do everything from small changes to complete overalls!
Categorised: Corporate identity blog
Posted by
David Foreman.
Last updated: October 22, 2025
In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the outside world through visual cues.
Categorised: Corporate identity blog
Posted by
Adam.
Last updated: October 22, 2025
What some might consider nice to have is essential if you want to maximise your marketing spend and avoid wasting the money spent on creating the identity in the first place.
Categorised: Corporate identity blog
Posted by
David Foreman.
Last updated: September 22, 2025
If the answer to the above is no, then your organisation and its values could be compromised and project the wrong messages to your various…
Categorised: Corporate identity blog
Posted by
Simon.
Last updated: September 22, 2025
