Let’s examine why Logos are not brands and never were. The myth of the all-powerful logo. Symbols don’t build brands. Systems do. Recognition isn’t the…
Categorised: Branding blog, Logo design blog
Posted by
Adam.
Last updated: January 23, 2026
Let’s Discuss Why We Never “Just” Design a Logo Logos never stand alone. You’re building recognition, not a logo. Clarity before creativity. Identity is what…
Categorised: Branding blog, Logo design blog
Posted by
Adam.
Last updated: December 18, 2025
Too many business owners treat logo design like decoration. A new icon, a refreshed font, a “modern” look. If that is where they stop, they are missing the real point.
Categorised: Logo design blog
Posted by
Simon.
Last updated: February 3, 2026
Introduction to Building a Business Logo Building a business logo is the most critical step in shaping your brand identity. A well-designed brand logo is…
Categorised: Logo design blog
Posted by
Simon.
Last updated: September 11, 2025
When your design a personalised logo for your business, you want to be relatable, professional and showcase the best your have to offer.
Categorised: Logo design blog
Posted by
Lilli Foreman.
Last updated: October 21, 2025
Crafting your brand identity depends very much on who you are, what you do and the customer you are trying to reach. Your brand identity…
Categorised: Branding blog, Logo design blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
It does no good rushing into marketing for your brand before you even have a trademark…
Categorised: Branding blog, Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
The reason to start with this point is that even though there should be a universal understanding of what a logo is (or isn’t) there is no widely accepted definition.
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look like a definitive answer is…
Categorised: Branding blog, Corporate identity blog, Logo design blog
Posted by
Simon.
Last updated: September 22, 2025
Crowdsourcing is as the name suggests getting a solution from a group or a large number of people rather than a dedicated design professional. That isn’t to say that some experienced designers may not be in that ‘crowd’ but as a rule, you don’t really know.
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
A logo is a part of a brand or corporate identity. It is usually the most apparent or predominant visual representation that most people think of when asked to recall a brand.
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
If you’ve decided to take on a designer to create or redesign your logo, here’s some information on what you can expect as you travel through the design process.
Categorised: Logo design blog
Posted by
Kelly Dudley.
Last updated: October 22, 2025
The breadth and variety of logos today can be a confusing realm to navigate…
Categorised: Logo design blog
Posted by
Simon.
Last updated: October 22, 2025
Do you need more than a logo to launch your new business? A creative perspective.
Categorised: Logo design blog
Posted by
David Foreman.
Last updated: October 22, 2025
Whenever a big company, in particular, has a rebrand or releases a new logo, there’s always an immediate reaction. And sometimes it’s not at all good.
Categorised: Logo design blog
Posted by
David Foreman.
Last updated: October 22, 2025
Sites such as Fiverr and UpWork are becoming far more popular with quick results for work and, usually, cheap prices. However, when it comes to logo design, why is it worth spending a little more to make sure you work with a professional?
Categorised: Logo design blog
Posted by
David Foreman.
Last updated: October 22, 2025
A good logo design is essential for your business, so how do you make sure you have the best logo design?
Categorised: Logo design blog
Posted by
Adam.
Last updated: October 22, 2025
