Branding in the Retail Industry: A Comprehensive Guide

Connections are everything in branding. Branding for retail involves creating a unique identity to stand out, build trust, and foster…

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What Are The Different Types of Branding?

It isn’t always obvious. When we think of the different types of branding, our minds may lean towards the tactics,…

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Creating an Emotional Connection Through Branding

Forming an emotional connection through branding isn’t just about looking the part, it’s also about what you do. People respect…

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The Psychology Behind Effective Branding

There’s nothing mind controlling about it. The psychology behind branding explores how consumers perceive and connect with brands. Visuals, emotions,…

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How to Design a Personalised Logo for Your Business

Be approachable to your audience. When your design a personalised logo for your business, you want to be relatable, professional…

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The Importance of Local Branding Strategies

Start small and work your way up. If you’re looking to market at the people around you, you’ll need some…

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The Influence of Packaging Design on Branding

What makes people pick you up off the shelf? The influence of packaging design on branding and on our every purchase…

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Influencer Marketing: Elevating Brand Image in the Digital Age

It’s the new form of advertisement that’s not overwhelming. Influencer marketing is the subtle and relatable way to go about…

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Importance of Customer Experience in Branding

It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding….

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How to Manage Brand Reputation Effectively

Welcome to the world of Cancel Culture Brand reputation management is going to be the glue that holds most companies…

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Understanding Brand Equity and Its Importance

It’s all well and good thinking your brand is the best. But by understanding brand equity, you could discover that…

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The role of brand ambassadors in branding strategy

What is a brand ambassador? A brand ambassador is an individual, usually a well-known figure, celebrity, influencer, or expert in…

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Essential elements for building a successful brand identity

Crafting your brand identity depends very much on who you are, what you do and the customer you are trying…

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