What Are The Different Types of Branding?

It isn’t always obvious. When we think of the different types of branding, our minds may lean towards the tactics,…

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Creating an Emotional Connection Through Branding

Forming an emotional connection through branding isn’t just about looking the part, it’s also about what you do. People respect…

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The Role of Branding in B2B Industries

Branding in B2B is all about building trust, flexing your muscles and proving why you’re the best at what you…

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Influencer Marketing: Elevating Brand Image in the Digital Age

It’s the new form of advertisement that’s not overwhelming. Influencer marketing is the subtle and relatable way to go about…

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Importance of Customer Experience in Branding

It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding….

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How to Manage Brand Reputation Effectively

Welcome to the world of Cancel Culture Brand reputation management is going to be the glue that holds most companies…

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Understanding Brand Equity and Its Importance

It’s all well and good thinking your brand is the best. But by understanding brand equity, you could discover that…

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Building Brand Loyalty: Strategies for Success

Building Brand Loyalty: Strategies for Success Brand Loyalty should be relatively straightforward to define, but depending on who you are…

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A marketer’s guide to reputation management

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin…

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