Maximising Business Impact: Mastering the Fusion of Branding and Marketing

  In today’s cutthroat business arena, establishing a strong brand identity and implementing effective marketing strategies are paramount for success….

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How to Decide on a Branding Strategy

You can’t do anything without prepping first. When you’re starting out, or in desperate need of a redesign, it can…

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What Are The Different Types of Branding?

It isn’t always obvious. When we think of the different types of branding, our minds may lean towards the tactics,…

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The Role of Branding in B2B Industries

Branding in B2B is all about building trust, flexing your muscles and proving why you’re the best at what you…

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The Role of Data in Shaping Brand Strategy

Why data, why now? We have technologically developed a world where we are capable of using data in shaping brand…

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The Role of Branding in Customer Retention

Everything about your brand should be approachable. People don’t always realise that branding in customer retention is as big a…

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Importance of Customer Experience in Branding

It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding….

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Understanding Brand Equity and Its Importance

It’s all well and good thinking your brand is the best. But by understanding brand equity, you could discover that…

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Building Brand Loyalty: Strategies for Success

Building Brand Loyalty: Strategies for Success Brand Loyalty should be relatively straightforward to define, but depending on who you are…

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The role of brand ambassadors in branding strategy

What is a brand ambassador? A brand ambassador is an individual, usually a well-known figure, celebrity, influencer, or expert in…

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Essential elements for building a successful brand identity

Crafting your brand identity depends very much on who you are, what you do and the customer you are trying…

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Why brand positioning matters

Get Into the Best Position Brand positioning plays a significant role in shaping how consumers perceive and differentiate a brand…

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Why is a positioning statement important?

What is a Positioning Statement? Most people are familiar with mission statements, visions and brand strategies, but far less common…

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What does brand recognition actually mean?

It is a measure of how well-known a brand is, as well as how memorable it is to the general public. Brand recognition is vital to building a brand and marketing: it relates to consumer trust, loyalties and sales.

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Why Ansoff’s Model should be part of your branding strategy

What is Ansoff’s Model? Sometimes referred to as Ansoff’s Matrix due to its layout, the Ansoff Model helps identify opportunities…

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Effective branding agencies are long-term partners, not one-night stands.

As with any other relationship, what you get out of it depends on what you put in.

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Should you choose a non-dictionary word for your brand name?

Naming your new company or product is a tricky business. It often feels like all the good names are taken,…

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Using a brand refresh to boost your business

A brand refresh is not a rebrand. A brand refresh aims to shape your brand’s identity, not change it entirely….

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What does brand positioning mean?

Brand positioning As with most branding & marketing terms, there is quite a lot of different opinions on how Brand…

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What is a visual identity?

Human beings are visual. In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the…

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Why top brands invest in brand strategy

It is all too easy to get this the wrong way around and think that successful brands can afford to invest in branding, when in fact, they are successful brands because they invested in branding.

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