Creating an Emotional Connection Through Branding

Forming an emotional connection through branding isn’t just about looking the part, it’s also about what you do. People respect…

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The Role of Branding in B2B Industries

Branding in B2B is all about building trust, flexing your muscles and proving why you’re the best at what you…

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The Psychology Behind Effective Branding

There’s nothing mind controlling about it. The psychology behind branding explores how consumers perceive and connect with brands. Visuals, emotions,…

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The Importance of Local Branding Strategies

Start small and work your way up. If you’re looking to market at the people around you, you’ll need some…

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The Role of Branding in Customer Retention

Everything about your brand should be approachable. People don’t always realise that branding in customer retention is as big a…

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How to Manage Brand Reputation Effectively

Welcome to the world of Cancel Culture Brand reputation management is going to be the glue that holds most companies…

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How to conduct a successful brand audit

A comprehensive brand audit is one of the most effective ways to ensure your brand maintains its edge. A brand…

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The Definitive Branding Glossary for Marketers

A branding glossary is a comprehensive reference guide that provides definitions and explanations of key branding concepts. Why not bookmark…

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5 branding blogs that every marketer should have bookmarked in 2023

Branding Blogs Staying updated with the latest trends, strategies, and insights is a huge part of working in branding. Whether…

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The role of brand ambassadors in branding strategy

What is a brand ambassador? A brand ambassador is an individual, usually a well-known figure, celebrity, influencer, or expert in…

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Branding for sustainability: why it matters

Sustainability in branding involves a profound commitment to aligning business practices with a purpose-driven, environmentally and socially responsible mission. According…

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A marketer’s guide to reputation management

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin…

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