What is branding, and why is it important?

Branding can mean different things to different people, but we all know it’s essential: here’s why.

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A history of branding – made clear

The History of branding is an incredible journey through civilisation itself, but if you want to delve deeper and get more than a timeline, read on.

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Four of the world’s bravest brands

It’s often the brave brands who go on to make a real impact in the world by making bold decisions…

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20 ways great branding can improve your business

Is it a logo, design, slogan, or name of your favourite company? Well, that’s all part of branding.

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What is the difference between logo design, branding and identity?

Logo design, branding and identity are often used interchangeably – what do they actually mean?

What are they?

Building a brand made easy

Brand building 101 is making sure you have a clear understanding of what you want to achieve and a plan…

Build your brand

Why brand consistency is important

Brand Consistency is key to success. Success isn’t guaranteed, but you can make it far more likely if you ensure…

Be consistent

Rebrand or promote what you’ve already got?

There are many reasons why you might want to consider rebranding your company; from simply updating your logo in line…