Brand Colour Accessibility Guidelines: Considerations for Ensuring Inclusivity

Brands That Speak to Everyone Brands should be universal in their appeal to customers, irrelevant of cultural differences or physical…

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Branding for Start-ups: A Step-by-Step Guide

Plan for Success When starting any form of venture, whether it’s a brand-new start-up business being built from scratch or…

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Exploring the Impact of Social Media on Branding

What are they? Any attempt at investigating the impact of social media on branding should start with defining what we…

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The Power of Brand Personality

What is brand personality? Brand personality refers to the set of human characteristics, qualities, and traits attributed to a brand…

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The Role of Ethics in Branding

In today’s increasingly conscious consumer landscape, ethical considerations have become a vital aspect of successful brand building. As customers become…

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A guide to branding for nonprofit organisations

Branding for nonprofit organisations involves creating a unique identity and perception in the minds of stakeholders and the public. It…

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What you say is equally as important as what you look like

More Than Skin Deep Branding is about far more than making something look good. Although we’re very talented at creating…

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10 reasons why you need to do a trademark check before you do anything else

1. A stitch in TIME saves nine… If you are going to all the effort of understanding the needs of…

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What to expect during a logo design project

First things first – What is a logo? The reason to start with this point is that even though there…

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The difference between designing what you like and what you need

Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look…

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10 things you don’t get when crowdsourcing your logo design

What is Crowdsourcing and how does it work in logo design? Crowdsourcing is as the name suggests getting a solution…

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How AI will affect brands

AI can be used to improve customer service, automate tasks, and create personalized consumer experiences. In this blog post, we…

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What is the difference between Branding, Identity & Logo Design

As with any other relationship, what you get out of it depends on what you put in.

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Visual identity, everything you need to know.

What is the difference between visual identity and brand identity? This is a commonly asked question. The simplest way of…

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How to commission a branding agency

How do you select the right design agency for your logo, visual identity or branding project?

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How to improve your branding

A strong brand makes a strong business. We have collated our Top Ten strategies for you to build a stronger brand and an even stronger business.

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What to expect when you’re expecting (a new logo)

If you’ve decided to take on a designer to create or redesign your logo, here’s some information on what you can expect as you travel through the design process.

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How to grow your brand

Getting your brand to your target audience is key to generating more revenue and profits. Let’s look at the strategies…

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What are the different types of logo?

The breadth and variety of logos today can be a confusing realm to navigate…

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How to write a creative brief

Creative briefs are usually written in collaboration with an advertising agency, a design firm, or someone else working on the…

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How colour theory should be used for your branding

Coca-Cola, Cadburys, Apple, McDonald’s and Barclays: These are just a handful of the brands whose colour palettes form part of our…

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