You want a brand, not a process.
The best process for creating an effective brand is the one that works best for your brand.
Some agencies bang on about their process as if it were a magical formula for achieving success (and costing you a small fortune).
In reality, most branding projects follow a simple process that gets you where you want to be.
We listen
This is about you, not us, so we’ll hear everything you have to say – your dream outcomes, your 10-year plan and what keeps you up at night.
Deep research
To deliver meaning, effectiveness and longevity, we need to understand your market, your competitors and your space. Only then can we get our teeth into creating something that hits the mark.
Strategy
Measure twice, cut once. The best brands are built around solid strategic thinking that avoids a rebrand further down the road.
Creative
We take our time to get to this point – which doesn’t mean the project takes an age; it just means that pencils don’t meet sketchpads until everything is ready. Diving into design too early is a surefire way to derail a branding project.
Brand guidelines
If you don’t want your marketing team going off-piste, a solid set of brand guidelines serves as guardrails to keep everything on track.
Application
You probably want more than just and EPS file of your logo, so we roll out your brand across everything you need.
We’re here to make your life easier, not harder
You don’t want an agency you have to spoon-feed, so we take the lead on all our projects and proactively manage the project.
We’ll ask for your time for feedback only when it’s required – you’ve got enough to do already.
Guided projects, every step of the way.
Branding projects often have strong emotional connections with all stakeholders, so our approach is step-by-step through each stage of the project, ensuring you’re fully approved of all work before we move on.
We help businesses get better branding.
At Toast, we’ve over 20 years of experience working with brands of all shapes and sizes. From simple logo work to rebrands and rollouts, we help clients improve their branding.
If you’d like to find out more about how we can help improve your brand, call us on 01295 266644, send us an email, or complete the form, and we’ll contact you to set up an initial call.
