Toast is a UK branding agency specialising in helping established businesses refine and implement their brand. We translate strategy into clear, consistent identity systems that work across digital and print.
From identity development to full rollout, we ensure your brand reflects the scale, credibility and ambition of your business.
For over 25 years, we’ve helped established businesses evolve and strengthen their brand. Our 16-strong in-house team brings depth, perspective and disciplined execution to every project.
If your business has grown and your branding needs to reflect that, we lead the process and implement it properly.
We help businesses of all shapes and sizes sort their corporate identity and branding.
Book a callBrand strategy is not a popularity contest. It is a commercial decision rooted in positioning, audience understanding and long-term direction.
When those decisions are made by consensus, clarity suffers.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: February 27, 2026
Brand clarity vs brand personality is not a choice between two opposing forces. It is a matter of order and balance.
Clarity defines your position. Personality defines your presence.
Categorised: Brand Strategy, Brand Workshops, Branding blog
Posted by
Simon.
Last updated: February 27, 2026
Many businesses say they want to stand out. What they often mean is they want to look different. That usually results in a new logo, a bold colour palette or a louder tone of voice. It feels productive. It looks fresh. It does not always change anything meaningful.
Categorised: Brand Strategy, Brand Workshops
Posted by
Simon.
Last updated: February 26, 2026
If you are looking for a new branding agency or want to improve an existing identity, call us on 01295 266644 or complete the form. We’ll contact you to set up an initial online meeting or call to discuss your project.
We can help you with all aspects of branding: from designing a simple logo to creating a full brand and identity.
