Brand Book for The Elton John AIDS Foundation.
We helped with the design and application of the logo (which was created by another agency).
The Brand Book covers the logo use, and how marketing elements look and brings the branding together in a clear set of guidelines.
Why do you need it?
Creativity and design are seldom controlled or delivered by a single person, so a Corporate Identity helps to maintain consistency across your communications.
If you don’t have a Brand Book, who’s to say what your PowerPoint presentation or sales brochures should look like?
Lack of creative direction leaves each designer to make choices that can take your design off-brand.
A solid Corporate Identity helps to control the visual aspects of your brand whilst giving designers a visual toolkit to create from.
It should also save you time and money when working with creatives as it clearly lays out the boundaries of the visual: when you get initial design concepts back from the design team, they should be on-brand – this saves endless rounds of amends and tweaks.
What does it cost?
Due to the varied amount of work involved, it’s not always possible to give a fixed idea of the cost of a Corporate Identity.
What you should invest in Corporate Identity also depends a lot on where your business is.
If you are a startup, we always advise at least the basics so you have a solid set of guidelines for your creativity moving forward.
If you are a more established company, it may be a case of an initial review of your brand identity first as there will be more materials to consider.
We generally like to simply get a list of everything the project will cover and provide an estimate based on the number of hours it will take to create everything (including the development and approval process).