We Investigate Why you need a brand identity design agency.
- What brand identity really does.
- How an agency like Toast helps.
- What Toast delivers at each stage.
- Choosing the right agency.
- Why now is better than later.
- A real example.
- How to get started.
- Why Toast.
What brand identity really does.
You don’t hire a brand identity design agency just because you want a better logo. You hire one because you want people to take your business seriously.
It’s about how your business looks, sounds and feels. Done right, it makes people understand you faster, trust you more and choose you over someone else.
Whether you’re a one-person startup or running a company with 50 staff, a strong brand identity helps you:
– stand out in a noisy market
– build trust and look professional
– attract and keep the right customers
– keep your visuals and tone consistent
– scale your marketing without reinventing the wheel
A good agency brings strategy and design together to make that happen, so your business looks as good as it actually is.
How an agency like Toast helps.
Toast has been doing this stuff for over 25 years. They’ve got a team of 16 in-house and work with everyone from new brands to established businesses that need a refresh.
What makes a good agency worth the investment is how they guide you through the process, from brand positioning to final assets, ensuring it all aligns with your business, not someone else’s idea of what it should be.
What Toast delivers at each stage.
Here’s what the process typically looks like.
Stage 1: Briefing and discovery
This is where the thinking starts. Toast takes time to understand what your business does, who it’s for and how you want to come across. They’ll challenge the brief if necessary and ensure everyone’s on the same page before the creative work begins.
Stage 2: Strategy and identity foundation
Here’s where the structure gets built. Positioning, naming (if needed), tone of voice, and initial design direction. They define what your brand should say and how it should behave, so everything after this makes sense.
Stage 3: Design and creation
Now the look comes together. Logo, colour palette, fonts, icons, photography style, all the pieces that make your brand visual. Toast does this in-house to keep everything sharp, aligned and on schedule.
Stage 4: Application and rollout
You’ll receive guidelines, templates, and examples of how your brand identity should be used, both online and offline, wherever you are. Toast ensures the assets aren’t just visually appealing, but also practical.
Stage 5: Launch and ongoing support
Once you launch, you need to maintain consistency. Toast offers help with ongoing updates, tweaks and future campaigns. You’re not left holding a PDF and wondering what to do next.
Choosing the right agency.
There are loads of branding agencies out there. Here’s what to look for if you want one that delivers.
1. Proven experience. Have they done this before? Can they show work that solved real problems, not just looked nice?
2. Clear process. You want to know what happens when, how long it takes and what it costs.
3. In-house team. Agencies that outsource key parts are risky. Toast keeps everything in one place.
4. Good fit. You want to work with people who get what you do, ask smart questions and challenge things where needed.
5. Value, not just cost. Branding isn’t cheap. But if you know exactly what you’re getting and it makes your business stronger, it’s money well spent.
Why now is better than later.
Waiting to invest in brand identity is like waiting to fix a leaking roof; it only gets more expensive. Here’s why you might want to act sooner:
– Inconsistent branding erodes trust
– Good identity gives you tools for growth
– Early investment avoids expensive rework
– Strong branding improves marketing results
– You’ll be taken more seriously
If you’re planning to grow, a proper identity makes that easier.
A real example.
One client, a growing tech firm, came to Toast with a half-baked logo and mismatched materials. After a brand audit and strategy workshop, Toast rebuilt their identity around clarity and simplicity. New visuals, tone and messaging were rolled out across web, print and internal docs.
The result? More leads, better pitch decks and a sales team who finally had a brand they could be proud of.
How to get started.
If you’re thinking about branding, here’s the simple process with Toast:
– Fill out the contact form
– Have a chat about your business and where you want to take it
– Receive a proposal with clear deliverables
– Approve it and kick off the discovery work
– Get your brand built, applied and launched
They’ll guide you through the entire process and stay available if you need them later.
Why Toast.
If you want a brand identity that genuinely benefits your business, not just another design exercise, Toast is a smart choice.
They’ve been doing this for decades, they know what works, and they’ll tell you what doesn’t. No fluff, no jargon, no endless workshops that don’t go anywhere.
You don’t want a prettier logo. You want a business that looks credible, sounds confident and makes customers feel something. That’s what a proper identity does, and that’s what Toast builds.
