Corporate identity blog.

Brand Guidelines are Only Useful if People Use Them.

Let’s outline why brand guidelines are only useful if people use them. The real point of brand guidelines. Why most brand guidelines get ignored. Too…

Why You Don’t Need a Brand Identity Agency (Until You Do).

My opinion on why you don’t need a brand identity agency (until you do). You probably don’t need one. Yet. What a brand identity agency…

What a Brand Identity Agency Actually Does, and Why You Might Need One.

Let’s Investigate What a Brand Identity Agency Actually Does. First, What Is Brand Identity? What Does a Brand Identity Agency Actually Do? Why You Might…

What is a corporate identity system?

So, what is a corporate identity system? A corporate identity system isn’t just a logo or a colour palette. It’s the complete set of rules…

The Best Companies Logo Designs and What They Reveal About Brands

A well-designed logo is more than a pretty icon. For B2B companies, especially in service-led industries, a logo is the visual summary of your strategy

Importance of Customer Experience in Branding

It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding. Not only for the benefit…

How to Manage Brand Reputation Effectively

Brand reputation management is going to be the glue that holds most companies together these days. Not only do you need a cohesive branding strategy, but you also need a team that can pick up the pieces and reinforce your brand values across different channels.

A marketer’s guide to reputation management

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin We regularly tell people that…

The difference between designing what you like and what you need

Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look like a definitive answer is…

Why is a positioning statement important?

Most people are familiar with mission statements, visions and brand strategies, but far less common is the application of a positioning statement.

How to improve your brand identity

Need to improve your brand identity? We can help: we do everything from small changes to complete overalls!

What is a visual identity?

In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the outside world through visual cues.

How investing in Corporate Identity Guidelines can save you money in the long term

What some might consider nice to have is essential if you want to maximise your marketing spend and avoid wasting the money spent on creating the identity in the first place.

6 reasons your business needs corporate identity guidelines

If the answer to the above is no, then your organisation and its values could be compromised and project the wrong messages to your various…