Getting your brand to your target audience is key to generating more revenue and profits. Let’s look at the strategies to increase brand awareness.
Here is a range of ways and ideas to grow Your Brand within Your Budget and maximise its exposure.
1. Define Your Target Personas
Identify the people (what is a persona) your brand serves and their common qualities. Your buyer persona should define your target habits, demographics, goals, problems, and other relevant information that can help you market your brand effectively.
2. Create a Distinctive Brand Voice
A unique brand voice will make your company recognizable to the target audience. Be consistent with your writing and speaking to make your brand memorable, genuine, and relatable.
3. Develop a Strong Social Media Presence
Many of your target audience is on social media. Build a presence on the sites and follow influencers in your business area. Engage with users on the niche and develop a professional profile for your branding.
4. Start a Blog
Blogging offers a great tool to showcase your skills and expertise. Ensure you share valuable information about your brand, introduce your services and share essential tips with your readers.
5. Provide Exceptional Customer Service
Good customer experience is key to the growth of every business. Bad customer service will chase away customers from your company. Therefore, ensure your brand offers exceptional customer service to retain existing customers and attract new ones.
6. Collaborate With Other Professionals
Associate your brand with other strong brands to increase awareness. Partnering with other professionals represents social proof and a strong reputation.
Strategies to Raise Brand Awareness
1. Hosting Webinars
Hosting webinars is one of the incredible ways of growing your brand. Webinars play a vital role in creating a positive association between brands and customers. Webinars are essential in placing your brand in front of the camera to facilitate interaction with your target audience.
Webinars provide a platform where you can interact with the customers by answering their queries, introducing new products, giving do-it-yourself tutorials, and creating awareness for specific products and processes. Live webinars will guarantee a more significant interaction with your audience as the engagement in real-time.
Webinars ensure you send consistent messages to your audience. Webinar hosting platforms allow you to brand your webinars with your logo design and brand colours to make your business more recognizable. A consistent message will help your company stand out and gain a competitive advantage.
Webinars will help grow your brand by expanding your reach. Some webinar platforms let you reach as many as 5,000 members of your target group.
Webinars will help you present your company’s offering in an eye-catching visual form. Because many customers prefer watching a video rather than reading a product description, your brand needs to take advantage of webinars to increase brand awareness.
Infographics are an incredible tool for increasing your brand awareness. Infographics are a powerful way of displaying critical marketing statistics and data. These powerful tools are shared widely, making them a great tool to grow your brand.
The infographics are very engaging, thus giving you a platform to interact with your customers. Use this tool to share data and information with your target audience. They are best for sharing the story of your brand. They let viewers understand the issues highlighted by your brand.
Infographics will likely attract tens of thousands of social media shares and bring valuable links. Customers prefer to view well-represented data in graphical form rather than reading lists.
This is one of the best ways to publish and spread your brand on the web. LinkedIn will let you publish posts promoting your products and services on the social media site through their publishing tool. This social media site has a built-in audience that can help you grow your brand awareness by sending potential traffic to your content.
LinkedIn publishing will enable your brand to generate enough attention, thus increasing awareness. It can be essential in attracting readers to your blog and website. Every user in the network will access your posts and share them on their network. Posts linked to your LinkedIn account will have wide coverage on your network and give your credibility as a thought leader.
4. Referral Program
Starting a referral program is one of the ways to encourage your clients to share your brand with their acquaintances, friends, and loved ones. In return, the customers can enjoy benefits such as discounts on products or services and free memberships to your blog or website.
Referral programs will increase brand awareness by encouraging your customers to recommend their friends to your business. This will help you gain new customers for your business. It will also help you expand your revenue and profits by increasing the number of paying customers.
To increase brand awareness with a referral program, you must ensure you share it on social media platforms, websites, and blogs for wide coverage. The program will help generate tons of new clients while saving you thousands of dollars in marketing and advertising costs.
Podcasts are an incredible marketing tool to expand your brand awareness. They allow you to incorporate many content-production strategies into your marketing campaign. The target audience can conveniently listen to your message in a place of comfort.
Your podcast should focus on specific themes, topics, or subjects. It will allow you to tailor your conversation based on the target audience’s preferences. It will also allow you to host industry experts, a great way to increase brand awareness.
6. Interact with Your Customers on Social Media
Interacting with customers on social media is one of the greatest ways to increase brand awareness. Social media platforms bring millions of audiences to one place. Every business needs to understand the importance of social media marketing. Whether your brand is using social referral programs, influencers, or posting content, social media is an incredible platform for increasing brand awareness.
Social media is a proven platform that enables brands to develop and maintain customer relationships. It also offers an opportunity for brands to identify new leads. This is because many customers learn about the best and new brands through social media.
Social media increases brand awareness in the following ways:
Social media platforms are ideal places for engaging with your audience. It allows you to interact with clients in all phases of your journey together. Social media enables you to engage with potential leads, existing customers, and even the old clients that are trying to get back. It also gives you a variety of ways to engage your customers. You can interact with customers through ads, retargeting and conversation, etc.
Social sites enable users to share information about your brand, thus increasing awareness. You only need to create something exciting to trigger sharing from your audience. Social sharing will grow your brand. Creating content with emotional attachment and funny posts will make it easy for people to share it.
You can use social media to promote your content. These sites increase brand awareness by pushing videos, blogs, and other content. People in your network will be interested in what you post and will often share it on their network.
7. Guest Blog
In addition to your content marketing blog, offering to guest blog on other blogs is a great way to expose your brand to new audiences. Posting on related publications’ blogs will enable your blog to generate important backlinks that can help it to rank highly on search engines.
Guest blogging is like issuing your business cards to popular stores. However, it is more effective in increasing brand awareness by allowing you to demonstrate your expertise.
8. Create a Medium Publication Account
Publishing is one of the best ways of reaching a broader audience. This blogging site will enable you to publish your content. The platform has a huge audience of potential leads ready to engage with your brand. With Medium publication, you can increase brand awareness by building a huge following. You can drive this traffic to your website.
All you need to do is create an account on the platform and start publishing your content. It allows you to write new articles or paste the ones you have written on your blog.
9. Don’t Please Everyone.
You should avoid many entrepreneurs’ mistakes by believing their brands should have a huge following. A huge following can benefit some industries, such as manufacturers.
However, this might not be the case in industries such as selling digital products, training, and knowledge. Your brand can benefit more from a small following of loyal customers than a huge following that will not generate any money for your business.
Therefore in your attempt to grow your brand, it is essential to focus on a specific audience rather than trying to please everyone. Ensure your marketing efforts are tailored toward the audience that shares your brand’s values, ideals, interests, and beliefs. This will enable you to grow your brand with a pool of loyal customers who will actively want to get the knowledge you have.
10. Create Interactive Content
Creating interactive content is one of the surest ways of increasing brand awareness. Interactive and engaging content generates interaction with potential customers. Individuals like to give opinions and engage with blogs and websites. Interactive content is essential for initiating conversations with potential leads and existing customers.
Interactive content is key to driving engagements with your traffic. It will also enable you to share vital information with your audience, such as the product you are about to launch next or seek their contribution to content you want to distribute.
Major tools for creating interactive content include quizzes, polls, webinars, and surveys. Ensure your content is easy to understand to generate user engagement.
11. Partner With Influencers
Influencer marketing is one of the most effective marketing strategies for increasing brand awareness, especially when your business is targeting young customers. Most customers make buying decisions based on information from influencers.
Surround yourself with people that have close contact with your potential customers. This way, you will likely increase brand awareness by partnering with popular influencers. Potential leads are more likely to trust recommendations from their favourite influencers than traditional marketing methods.
Partnering with influencers you admire is great for your brand to reach a large number of potential clients, reach a specific niche, and obtain a recommendation from a person trusted by your target audience.
Moreover, collaborating with influential people will make consumers associate you with them. This will grow your brand by increasing awareness and sales.
12. Content Marketing
Content is a great way of creating brand awareness by telling the story of your business. Telling your brand’s story well will resonate with the target audience, thus increasing awareness.
Content marketing will enable your brand to connect with customers at a personal level. Therefore, telling them your story is a great way to enhance your company’s chances of being remembered.
It will also help your brand post consistent campaign imagery that will help generate recall with your target audience. This can be achieved using visual elements such as a specific colour palette, font, and pattern that enhance formalization with the target audience.
Content marketing is a great way of highlighting what your brand stands for and the attributes that make it special. The best way of doing this is by showcasing your story online. You can do this by providing your target audience with important information such as how you started your brand, its values, beliefs, and success factors to date. As indicated above, customers love to engage with brands on personal levels – this can be attained via artful storytelling.
It is also a great way of providing vital information on themes, subjects, or tops that are key to your target audience.
13. Utilize SEO Strategy
SEO is an important strategy for your brand. An effective SEO strategy will help grow your brand awareness. SEO strategy involves optimizing your content and blog posts for search engines. An effective SEO entails the use of long-tail keywords in the content. This includes meta-descriptions, titles, subheadings, and body paragraphs.
This will ensure your content ranks high on search engines. High rankings will increase brand awareness by making it easier to find on search engines. It will also make your brand more credible to your target audience.
Using SEO should be a long-term strategy to ensure your pages rank on the first-page spot of search engines. This will be achieved by using the right combination of keywords in your marketing campaigns. Ensure you use long-tail keywords related to your industry and best for local search. Over time, your audience will be exposed to your website whenever they search for a product in your industry.
You can also utilize reviews with an SEO strategy to increase your appearance on search engines and improve brand awareness. It will also help improve sentiment for your brand on search results and reviews.
14. Utilize PPC Marketing
PPC marketing is a great way to grow your brand by introducing it to ads that your audience can see. Ads are a great way of showcasing your brand to your audience by telling them what it is about, its name, and its logo. This will help your brand gain exposure and coverage to a highly targeted audience.
You only need to establish your budget and refine your target audience to ensure your message is only accessible to the right people in your market niche.
With PPC, you pay a certain amount every time a potential customer clicks on your ads. One of the popular PPC is Google Adwords. PPC advertising will make it easy for you to run an entire ad campaign or a single ad.
PPC marketing is flexible since you can start or stop a campaign anytime. You can also alter the campaign after running it.
To succeed with a PPC ad campaign, you need to utilize suitable keywords and organize them so the ad will rank high on PPC algorithms. The following are some ways you can optimize your PPC ads to create a powerful impression.
Ad Copy your Brand
One of the vital ways of making your PPC campaign successful is through the use of Ad copy. It is the one that will hook the traffic to learn more about your brand. It will also promote your products on search the search engine. You can make Ad copy more effective by adding appealing messages such as amazing discounts, deals, and coupons.
Utilize Long-tail Keywords
Use long-tail keywords consisting of keyword combinations or phrases unique to your brand. These keywords will increase brand awareness by making your brand more trustworthy.
15. Use Paid Social Marketing Strategies
To boost your brand awareness, you should also test social media advertising. You can market your brand on social platforms such as Twitter, Facebook, Instagram, LinkedIn, and other popular social platforms. Social advertising can sometimes perform better for some brands than PPC marketing.
Social media marketing allows you to test your advertising strategies utilizing a small budget. It less costly in PPC advertising is some occasions. Test social ads and evaluate whether you get a good return on investment (ROI). You can also measure if conversation about your brand has improved.
Social ad strategies increase brand awareness by ensuring social media users are familiar with brand image. It also reminds them what your brand can do for them and the benefit they will gain by transacting with business.
16. Let Potential Customers Know Your Brand Story
Telling your brand story is a great way to connect with the target audience. Human beings tend to bond to stories. This is one reason why many people buy novels and training and subscribe to various blogs or TV shows.
Telling a sensational story about your brand is a sure way of growing your brand awareness. You can explain how you started your brand, how you acquired the knowledge, and what events compelled you to establish your brand, among other important information. Ensure your brand story will elicit positive emotions, and the target audience can relate to it. It is also important to rely on sensational experiences that compel the target audience to share your story.
17. Provide Early Access
Trigger people’s interest by offering early access to your brand. You can increase brand awareness by promoting your target audience to join your inner circle. This can work by selecting some people randomly for early access to your training or reserving some slots for the first people to subscribe to your membership program.
You can also prompt people to share your post with members of their network in exchange for extra entries. The main objective early access strategy is to establish a connection with a small target audience group. This strategy will help raise brand awareness.
18. Develop Your Language
This strategy is suitable if you and your buddies love inside jokes. Developing your language involves creating words only understood by your inner circle. You can establish a unique language that relates to your brand.
19. Hold Promotions and Contests
One of the best ways of making people talk about your brand is by holding promotions and contests. Giving products or services for free will get the target audience excited. Some common contests you can hold include offering free memberships to your monthly subscription website. You can also offer free downloads or cash to the winners of your contests.
The promotion will motivate the target audience to share the news about your brand’s content, increasing brand awareness on social media. For instance, you can give double entries to the first ten people to share a post on Facebook.
20. Create A Members-Only Page On Your Blog Or Website
Membership sites are one of the popular ways of increasing brand awareness. They have been gaining popularity in recent years. Membership sites provide your brand with an alternative way of generating income. This allows your brand to float while minimizing the need for running paid ads.
Developing membership websites and blogs is a sure way of acquiring high-paying customers. Members are required to pay monthly or annual subscriptions to access exclusive content. With members-only sites, you only need to post a message about the valuable content you want them to access. This will increase brand awareness and boost revenue generation.
21. Email Signature Optimization
Sending emails provide you with an opportunity to increase brand awareness. The email signature greatly determines the success of email campaigns. Your target audience always wants to know the sender of every email they receive. The information contained in the email signature has a great impact on the minds of the target audience.
Optimizing your email signature will ensure you generate more clicks. The following are ways you can grow your brand by optimizing your email signatures.
Include a strong call to action (CTA) to prompt the target audience to open the link to your site.
Keep the signature short by providing key information only.
Keep the text simple. Avoid special colours, symbols, and fonts.
Add your brand logo.
Include detailed information such as title, brand name, URL, phone number, and email address.
22. Remarketing Campaigns
These campaigns increase brand awareness by retargeting an audience that has already seen your brand. Retargeting campaigns will ensure your target audience remembers your brand when they see the ads again.