Be approachable to your audience.

When your design a personalised logo for your business, you want to be relatable, professional and showcase the best your have to offer.

It can take time to cultivate a convincing and stunning branding identity yourself, but don’t worry, we’ve got your back.

Let’s get into how to vamp up your logo.

Understanding Your Brand Identity

What Are Your Brand Values?

If you plan on creating a strong brand identity and design a personalised logo, you’ll need to figure out your brand values first.

Think about what your business stands for, what it believes in, and the message you want to signal to your audience.

Are you focused on innovation, reliability, sustainability, or all of them?

Whatever you come up with should be the foundation of your logo.

Finding Your Target Audience

Your logo should resonate heavily with the people you aim to reach first.

Consider the demographics, interests, and preferences of your ideal customers.

If you get all this down, it can help drive the design processes of your logo, fitting it to their tastes and preferences.

Whether it’s young and vibrant or mature and sophisticated, incorporating this into your design is key to its success.

Other Logos for Inspiration

Take a nosy look at your competition within your niche.

Although it may seem like spying, it can actually give you some insights into industry trends, visual elements customers respond well to, and possible gaps within the market.

It’s important to be unique so you can design a personalised logo for your brand, but getting a bit of inspiration from successful companies helps you understand what works and what doesn’t.

Do not copy in any way unless you want a copyright bill.

Elements of an Effective Logo

Simplicity and Memorability

Creating a simple and memorable logo means your design job has gone excellently.

A simple logo is easily recognisable and can be quickly processed by the viewer, which makes remembering it much easier.

  • Clarity: Make sure that your logo communicates a clear message without too much complexity.
  • Distinctive: Aim for a design that stands out, making it easy for your audience to recall.
  • Versatility: A simple design allows for adaptability across various platforms and sizes.

Relevance to Your Business

A logo should visually represent your business, conveying its values.

If you’re a book publishing company and your logo is of farmyard animals, unless your offices are on a farm or you publish solely agricultural books, no one is going to have a clue what you do.

  • Reflective of Values: Your logo should align with your brand values and portray the emotions you want associated with your business.
  • Industry Alignment: Incorporate elements that resonate with your industry, helping your audience quickly figure out what you do.
  • Target Audience: The design elements should simply appeal to your target audience.

Timelessness and Adaptability

Designing a logo that doesn’t “age out” is crucial to avoid frequent rebranding.

But your logo should be easily adaptable if there are some serious changes in industries.

  • Avoid Trends: While following current design trends is tempting, a timeless logo transcends short-lived fads.
  • Scalability: Design a personalised logo that looks good at various sizes, from a large billboard to a small business card.
  • Colour: Choose a colour palette that is not only visually appealing but also has a timeless quality so it ages well.

Choosing Colours and Fonts

Importance of Colour Psychology

Colours can bring on emotions and can significantly impact how your brand is perceived.

Consider the following key points in using colour psychology:

  • Emotional Impact: Different colours create specific emotional responses. For example, blue may convey trust and reliability, while red can be excitement or passion.
  • Brand Personality: Understand the message you want to convey and the emotions you want your audience to associate with your business.
  • Consistency: Establish a consistent colour scheme to create a cohesive brand identity across all your marketing materials.

Selecting a Colour Palette that Resonates with Your Brand

The colour palette of your logo plays a pivotal role in shaping the overall perception of your brand.

Here are essential considerations when choosing a colour scheme:

  • Brand Identity: Environmentally conscious brands might opt for earthy tones, while tech companies may lean towards modern and bold colour choices.
  • Target Audience Preferences: Consider the cultural connotations of colours and how they may be interpreted in different regions.
  • Versatility: Make sure the selected colours work well in different applications, so that it doesn’t clash or look unprofessional.

Choosing Appropriate Fonts that Reflect Your Brand Personality

Fonts tell people the  personality of your logo and brand.

And the right font choice can convey professionalism, playfulness, or sophistication.

  • Consistency with Brand Identity: If your brand is modern and sleek, opt for clean and sans-serif fonts, if not, go for something like hand drawn.
  • Legibility: People need to be able to read your logo, otherwise how will they know what you do or sell?
  • Unique Character: Consider custom or unique font options to set your logo apart, but be cautious not to sacrifice readability for quirks.

Incorporating Unique Elements

Infusing Personal Touches that Represent Your Brand Story

When you design a personalised logo for your brand, don’t miss out on the reason why it exists in the first place.

This involves delving into the narrative of your business, embracing elements that hold significance to its history, mission, or core values.

  • Brand Narrative: Reflect on the key milestones and values that define your brand. Incorporate symbols that encapsulate these significant aspects, creating a visual representation of your journey.
  • Founder’s Influence: If your brand has a notable founder with a compelling story, explore the incorporation of elements that resonate with their personal journey, vision, or even hobbies.
  • Local Identity: For businesses closely tied to a specific location, integrating symbols or landmarks with cultural or regional significance establishes a connection with the local community.

Integrating Symbols or Icons that Convey Your Business Message

Symbols and icons, when chosen thoughtfully, can be powerful communicators of your brand message.

When deciding on these visual elements, clarity, relevance, and timelessness are key.

  • Simplicity and Clarity: Complexity may dilute the overall impact, so aim for a balance that resonates with your audience.
  • Relevance: Make sure the chosen symbols or icons directly relate to your business, products, or services.
  • Timelessness: A timeless design keeps your logo looking fresh, and reduces the need for a rebrand or redesign.

Finalising Your Logo

Choosing the Right File Formats for Various Applications

Selecting appropriate file formats is crucial for actually having a usable logo.

Ensure your design is versatile by providing files in formats suitable for both print and digital media.

Common formats include JPEG, PNG, SVG, and PDF.

This means that whether your logo is on a website, business card, or a billboard, it retains its visual integrity.

Securing Trademark and Copyright Considerations

Before fully welcoming your new logo, it’s essential to protect it legally.

Trademark your logo to safeguard it from unauthorised use by others.

Consult with legal professionals to understand the trademark and copyright requirements in your region.

Keep it as yours and only yours.

Sit Back and Celebrate!

Completing the design of your personalised logo is a significant achievement that deserves a party.

Take a moment to appreciate the creative journey, the thought invested in each element, and the reflection of your brand’s identity in the final design.

Share the excitement with your team and stakeholders, as this visual representation marks a new chapter in your brand’s story.

Whether through a small internal celebration or a social media announcement, acknowledging this milestone is a vital part of the logo design process.


If you want to design a personalised logo for your brand, make sure you have an idea of what you do and what you want people to see when they look at your company.

If you’re not sure on how to create it yourself, you’re in the right place.

At Toast we have a passionate team of quirky in-house designers that really love logo design.

So if you’d like a bit of help to get to where you want to be, come have a chat and we’ll go from there.

Do you need help with your branding?

If you would like to discuss your branding, logo or identity project, call us on 01295 266644 or complete the form.