We specialise in working with businesses that need to realign their branding.
As organisations grow, branding alignment can drift; we help our clients evolve their branding to where their business is today.
Most businesses, typically around the five-year mark, find that the branding they launched the business with no longer represents where their business is today.
We help businesses that find themselves in this position to evolve their branding to better reflect their strategy, positioning and future trajectory.
We also help startups get their branding right from the get-go to future-proof it.
Evolving Brands.
Moving your brand forward to reflect where you are today and where you’re going tomorrow.
Complete Rebranding
When you need a revolution rather than an evolution, we provide complete rebranding services, including naming.
Identity alignment.
We create brand guidelines to ensure everything you create is aligned with your brand and delivered creatively and consistently.
Why do brands need to evolve?
For many businesses, the startup phase is fast, furious and often bootstrapped.
Logos and branding created during this initial growth phase are suited to that early stage, but as the business becomes more established, companies need their branding to better reflect the business’s and the market’s maturity.
The key to successfully evolving a brand is to retain equity and value: most of the projects we work on sensibly move the brand forward rather than throwing equity out with the design.
Logos often also carry emotional and psychological weight, so this needs to be redistributed across any new branding.
… we met with Toast and felt right away that they were the agency to work with us to refresh our outdated brand. Our old logo had been in situ for 25+ years and there was a lot of nostalgia and pride in the family-owned business and brand that Techrete had built over 38 years, so it was a daunting task that needed to be handled with sensitivity. Toast listened to the brief and feedback carefully, were responsive and reliable in terms of timeframes, and the end result is a logo design and colour palette that is universally liked across the business (no easy task). We have no hesitation in recommending them.
Sandra,
Marketing Manager,
Techrete.
What types of branding project do we work on?
Evolutions.
For businesses that need branding for the next 10 years – these projects are a nod to the past and an eye to the future. We work with clients to carefully evolve their branding to meet the needs of their established business.
Revolutions.
Out with the old and in with the new. These are less common, but businesses can often find that a complete rebrand is the best path for their business. This can be down to a significant shift in market, position or strategy, but it’s still important that the new branding builds on the strengths of the old.
New brands.
We do work with startups and early-stage businesses to create solid logos, brands and identities designed to serve them well into future growth and beyond.
Logos.
These types of projects are often new sub-brands or child-brands where a full branding project is not required, but a sharp, well-positioned logo is needed to add to an existing family of brands.
Identities.
We usually create brand identities for all the projects we work on. These can be simple usage guidelines or more detailed brand books covering marketing collateral, websites, social and ephemera.
15 minutes of your time to see how we can work together.
Everything about Toast starts with a conversation, so if you’d like to find out more about how we can work together, give us a call.on 01295 266644, and we’ll set up an initial discovery call to discuss your project and how we can help you achieve your brand’s goals. Alternatively, you can complete the form or email us at hello@toastbranding.co.uk, and we’ll get back to you.
