Exploring the Impact of Social Media on Branding
Any attempt at investigating the impact of social media on branding should start with defining what we mean by these two terms. Social Media is constantly evolving as new platforms become available.
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How colour theory should be used for your branding
Coca-Cola, Cadburys, Apple, McDonald’s and Barclays: These are just a handful of the brands whose colour palettes form part of our perception of them.
