Logos are not brands and never were
Let’s examine why Logos are not brands and never were. The myth of the all-powerful logo. Symbols don’t build brands. Systems do. Recognition isn’t the…
Logo design blog.
In these articles, we share our insights and experience about logo design.
Why We Never “Just” Design a Logo
Let’s Discuss Why We Never “Just” Design a Logo Logos never stand alone. You’re building recognition, not a logo. Clarity before creativity. Identity is what…
Logos Matter More Than Most Businesses Realise
Too many business owners treat logo design like decoration. A new icon, a refreshed font, a “modern” look. If that is where they stop, they are missing the real point.
Building a Business Logo: Tips for Creating a Memorable Brand Identity
Introduction to Building a Business Logo Building a business logo is the most critical step in shaping your brand identity. A well-designed brand logo is…
How to Design a Personalised Logo for Your Business
When your design a personalised logo for your business, you want to be relatable, professional and showcase the best your have to offer.
Essential elements for building a successful brand identity
Crafting your brand identity depends very much on who you are, what you do and the customer you are trying to reach. Your brand identity…
10 reasons to do a trademark check before doing anything else
It does no good rushing into marketing for your brand before you even have a trademark…
What to expect during a logo design project
The reason to start with this point is that even though there should be a universal understanding of what a logo is (or isn’t) there is no widely accepted definition.
The difference between designing what you like and what you need
Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look like a definitive answer is…
10 things you don’t get when crowdsourcing your logo design
Crowdsourcing is as the name suggests getting a solution from a group or a large number of people rather than a dedicated design professional. That isn’t to say that some experienced designers may not be in that ‘crowd’ but as a rule, you don’t really know.
A logo is not the solution to everything
A logo is a part of a brand or corporate identity. It is usually the most apparent or predominant visual representation that most people think of when asked to recall a brand.
What to expect when you’re expecting (a new logo)
If you’ve decided to take on a designer to create or redesign your logo, here’s some information on what you can expect as you travel through the design process.
What are the different types of logo?
The breadth and variety of logos today can be a confusing realm to navigate…
Do you need more than a logo to launch your new business? A creative perspective.
Do you need more than a logo to launch your new business? A creative perspective.
What makes a bad logo?
Whenever a big company, in particular, has a rebrand or releases a new logo, there’s always an immediate reaction. And sometimes it’s not at all good.
5 Reasons to Invest in Expert logo design
Sites such as Fiverr and UpWork are becoming far more popular with quick results for work and, usually, cheap prices. However, when it comes to logo design, why is it worth spending a little more to make sure you work with a professional?
What makes a great logo design?
A good logo design is essential for your business, so how do you make sure you have the best logo design?
