Importance of Customer Experience in Branding

It’s not just answering phone calls and emails. It is a vital skill to have good customer experience in branding….

Read more

How to Manage Brand Reputation Effectively

Welcome to the world of Cancel Culture Brand reputation management is going to be the glue that holds most companies…

Read more

A marketer’s guide to reputation management

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin…

Read more

The difference between designing what you like and what you need

Function follows Form? Which should come first, function or form? This debate has raged for years, and it doesn’t look…

Read more

Why is a positioning statement important?

What is a Positioning Statement? Most people are familiar with mission statements, visions and brand strategies, but far less common…

Read more

How to improve your brand identity

Need to improve your brand identity? We can help: we do everything from small changes to complete overalls!

Read more

What is a visual identity?

Human beings are visual. In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the…

Read more

How investing in Corporate Identity Guidelines can save you money in the long term

What some might consider nice to have is essential if you want to maximise your marketing spend and avoid wasting the money spent on creating the identity in the first place.

Read more

6 reasons your business needs corporate identity guidelines

If the answer to the above is no, then your organisation and its values could be compromised and project the…

Read more
Top