What is a visual identity?

Human beings are visual. In contrast to dolphins or dogs, who rely on hearing and scent, people communicate with the…

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How investing in Corporate Identity Guidelines can save you money in the long term

What some might consider nice to have is essential if you want to maximise your marketing spend and avoid wasting the money spent on creating the identity in the first place.

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6 reasons your business needs corporate identity guidelines

If the answer to the above is no, then your organisation and its values could be compromised and project the…

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