When discussing branding, most people’s first thoughts turn to Coca-Cola, Nike, Gucci and the other heavy hitters. We believe that branding is for everyone, whether…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
A comprehensive brand audit is one of the most effective ways to ensure your brand maintains its edge. A brand audit is more than a…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: October 23, 2025
Have you ever had to choose a name for a pet? How about a child? It’s an absolute minefield. You love it now, but will…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Rituals are a powerful tool in the world of branding and marketing. They can shape a brand’s identity, establish your product as part of your…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
A branding glossary is a comprehensive reference guide that provides definitions and explanations of key branding concepts. Why not bookmark this glossary as a valuable…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: October 23, 2025
What is emotional branding? Emotional branding is a marketing strategy that creates a solid emotional connection between a brand and its target audience. It goes…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is a brand ambassador? A brand ambassador is an individual, usually a well-known figure, celebrity, influencer, or expert in a particular field, who is…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Sustainability in branding involves a profound commitment to aligning business practices with a purpose-driven, environmentally and socially responsible mission. According to Business Wire, 60 per…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin We regularly tell people that…
Categorised: Branding blog, Corporate identity blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Crafting your brand identity depends very much on who you are, what you do and the customer you are trying to reach. Your brand identity…
Categorised: Branding blog, Logo design blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Once upon a time… wise marketing and branding gurus recognised that people don’t just buy products or services; they buy into the stories, values, and…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Imagine walking into a supermarket, with your stomach growling and your eyes focused on a delicious breakfast treat. You’re standing in the cereal aisle, staring…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: October 23, 2025
What is brand consistency? Brand consistency refers to the practice of maintaining uniformity and coherence in the way a brand presents itself across all its…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Great design is truly timeless but the latest trends provide us with inspiration and a fresh approach to the way we work. By keeping abreast…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is personal branding? Personal branding refers to the intentional and strategic process of establishing and promoting your unique identity and reputation in your industry…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Augmented Reality (AR) and Virtual Reality (VR) technologies have evolved at a rapid pace in recent years, transforming the landscape of various industries.
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: November 20, 2025
Why Rebrand? Rebranding is a strategic move for companies aiming to revitalise their image, stay relevant, and connect with evolving consumer demands. However, rebranding is…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is a brand voice? A brand voice is the personality and style of communication that a brand uses to speak and connect with its…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Let’s make it clear In the ever-evolving landscape of marketing, brand transparency has taken centre stage. It has become pivotal in shaping consumer perceptions, fostering…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
When we talk about online exposure, branding isn’t always part of the conversation. But it should be! Branding plays a significant role in search engine…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
So, what is a brand style guide? A brand style guide is an invaluable document that outlines the visual and verbal elements of your brand,…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Get Into the Best Position Brand positioning plays a significant role in shaping how consumers perceive and differentiate a brand in the marketplace. It refers…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
What is brand personality? Brand personality refers to the set of human characteristics, qualities, and traits attributed to a brand – much like a human…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
In today’s increasingly conscious consumer landscape, ethical considerations have become a vital aspect of successful brand building. As customers become more discerning and socially aware,…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Branding for nonprofit organisations involves creating a unique identity and perception in the minds of stakeholders and the public. It goes beyond just a logo…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
More Than Skin Deep Branding is about far more than making something look good. Although we’re very talented at creating eye-catching visuals, we know that…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Annoyingly, there is no objective measure of “better” in logo design. We don’t have a metric for that, I’m afraid. We’ve got a lot of…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Naming your new company or product is a tricky business. It often feels like all the good names are taken, so entrepreneurs looking to non-dictionary…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
“What’s in a name? That which we call a rose By any other name would smell as sweet.” William Shakespeare The Bard certainly had a…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
A brand refresh is not a rebrand. A brand refresh aims to shape your brand’s identity, not change it entirely. A brand refresh is tidying…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
Your first goal was to create a fantastic product – a new spice blend or a revolutionary piece of software – and get it out…
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: September 22, 2025
In a sea of stock photography and generic corporate imagery, illustration stands out as a way to separate your brand and connect with customers.
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: November 20, 2025
If you’ve decided to take on a designer to create or redesign your logo, here’s some information on what you can expect as you travel through the design process.
Categorised: Logo design blog
Posted by
Kelly Dudley.
Last updated: October 22, 2025
Coca-Cola, Cadburys, Apple, McDonald’s and Barclays: These are just a handful of the brands whose colour palettes form part of our perception of them.
Categorised: Branding blog | Tags: Guide
Posted by
Kelly Dudley.
Last updated: November 20, 2025
Bravery comes in many forms, from radically standing out from their competition to fearlessly standing up for what they believe in.
Categorised: Branding blog
Posted by
Kelly Dudley.
Last updated: November 20, 2025
