David Foreman

Dave is the Managing Director at Toast and gets involved in a wide range of projects to deliver strategy and growth to our clients businesses. He's been a designer for nearly 30 years and has extensive project and business development experience.

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Articles written by David Foreman

Visual identity, everything you need to know.

This is a commonly asked question. The simplest way of looking at it is that comprehensive brand identity will cover how to apply the core elements such as your logo, colour palette, typography etc. Still, your visual identity covers every aspect of how your identity is projected and includes the use of photography & film, illustration, animation, and iconography.

Categorised: News
Posted by David Foreman.
Last updated: October 22, 2025

How to grow your brand

Getting your brand to your target audience is key to generating more revenue and profits. Let’s look at the strategies to increase brand awareness. Here…

Categorised: Branding blog
Posted by David Foreman.
Last updated: September 22, 2025

How to write a creative brief

Creative briefs are usually written in collaboration with an advertising agency, a design firm, or someone else working on the project. The creative brief provides…

Categorised: Branding blog
Posted by David Foreman.
Last updated: September 22, 2025

What makes a bad logo?

Whenever a big company, in particular, has a rebrand or releases a new logo, there’s always an immediate reaction. And sometimes it’s not at all good.

Categorised: Logo design blog
Posted by David Foreman.
Last updated: October 22, 2025

5 Reasons to Invest in Expert logo design

Sites such as Fiverr and UpWork are becoming far more popular with quick results for work and, usually, cheap prices. However, when it comes to logo design, why is it worth spending a little more to make sure you work with a professional?

Categorised: Logo design blog
Posted by David Foreman.
Last updated: October 22, 2025

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